We know how brands are able to take that extra step to promote their new products. It's no different in the automotive world — it can be an event, a merchandising offer or an original advertising campaign.
Regarding the launch of the Fiat One , the replacement for the 127, nothing was left to chance — the presentation of the new model took place at Cape Canaveral, the NASA base from which rockets are launched into space — and even a simple promotional brochure had a special touch.
As you can see in the video, this one contained a small plastic disk with a recording of a message. The booklet itself included the means for listening to the record, containing a needle and a resonance chamber which was formed by bending the booklet as indicated. To listen, you just turned the dial with your finger — original and really, really cool...
About the “Cold Start”. From Monday to Friday at Razão Automóvel, there is a “Cold Start” at 9:00 am. While you drink your coffee or gather the courage to start the day, keep up to date with interesting facts, historical facts and relevant videos from the automotive world. All in less than 200 words.