Founded in 1810, long before the arrival of the first automobile — the first automobile of the French brand would see the light of day in 1889 —, the Peugeot is one of the oldest car brands in the world still in business. Perhaps, for this reason, throughout this period the Gallic brand has already changed its logo 10 times, with the new one (the 11th) having been revealed today.
Created by Peugeot Design Lab, the brand's Global Brand Design studio, this new logo “expresses what Peugeot has done in the past, what Peugeot does in the present and what Peugeot will do in the future”.
With a look that brings to mind the logo worn by the models of the French brand between 1960 and 1964, the new Peugeot logo aims to highlight the rise in the brand's positioning, featuring a coat of arms and the effigy of the lion, a common element to all logos used by Peugeot since 1850.
the beginning of a new era
According to Peugeot, its new logo — which will debut on one of its models with the launch of the third generation of the 308 later this year — represents the “opening (of) a new page in its history”, with the French brand claiming that “with this coat of arms (…) it is proposed to conquer new territories, to accelerate its international growth”.
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In addition to the new logo, Peugeot has also renewed its website, with this being part of the “online concession” experience, which involves the concept of “native online sales“.
The objective was to make that digital space simpler, more efficient, intuitive, immersive, visual, dynamic and business-oriented. For dealers, the goal of the Gallic brand was to make them “a place for an even more human experience, more visual and more pedagogical”.
Finally, as if to announce all these changes, Peugeot launched its first brand campaign in ten years, called “The Lions of our Time”. With this, Peugeot intends to invite consumers to take back control of their time.