With a long career associated with the brands of the Stellantis Group, Mónica Camacho is the most recent “reinforcement” of Audi in Portugal, assuming herself as the new Marketing Director for the German brand in our country.
With a degree in Industrial Engineering and Management and an MBA in Business Management, Mónica Camacho has long been linked to the automotive sector, having started this connection in 2004 at Peugeot Portugal.
There, she played several roles in After-Sales, Network Development and Marketing, an area in which the focus was particularly placed on product management. In 2017, she took up roles in the Citroën Automobile Sales Department, working with the dealer network.
The challenges you will encounter
Marketing Director at DS Automobiles since 2019, Mónica Camacho now arrives at SIVA to perform the same functions at Audi.
There, the challenges will be based not only on strengthening the product's positioning but also on communicating the German premium brand in the national market.