Are you part of the group of people who have not yet bought an electric car because they are afraid of missing the smell of gasoline? Ford has the solution!
The oval-blue brand has just created a perfume that recovers the smell of gasoline and called it Mach-Eau GT, in honor of the 100% electric Ford Mustang Mach-E.
If you're not part of this “batch” of people and you're wondering why this is all, well, it's simple: Ford organized a survey that found that one in five drivers think that what they'll miss most after switching to o a 100% electric vehicle smells like gasoline.
For this reason, and at a time when it has already made it known that from 2030 onwards, all models in its range of passenger vehicles in Europe will be electric, Ford decided to reward “gasoline lovers” with this unique fragrance, to help them in this “electrical transition”.
According to Ford, “gasoline was classified as a more popular smell than wine and cheese”, and this fragrance fuses smoke essences, rubber elements, gasoline and, strangely, an “animal” factor.
Ford Mustang Mach-E
Jay Ward, Director of Product Communications, Ford of EuropeJudging by our survey results, the sensory aspect of gasoline cars is still something drivers are reluctant to give up. The Mach-Eau GT fragrance was designed to give them a hint of that pleasure, the fuel fragrance they still enjoy.
Mach-Eau GT perfume is not for sale
The creation of this fragrance is part of Ford's ongoing mission to help dispel the myths surrounding electric vehicles and convince the biggest car enthusiasts and fans of the great potential of electric cars by proving to them that the smell of the combustion engine is just a detail.
This innovative Ford perfume was presented at the Goodwood Festival of Speed in the UK, but the blue oval brand has already made it known that it will not market it.