With an ambitious digitization strategy for all its business areas, CUPRA created the virtual platform “ CUPRA e-Garage in Cabo Formentor”.
Developed together with Grupo Mediapro and Visyon, this platform is a virtual space where the user can configure their own avatar and interact with others through voice and chat.
At “CUPRA e-Garage in Cabo Formentor” it is not only possible to explore CUPRA models, but also to discover various contents about the brand. In addition to this, the space also has an auditorium for live presentations.
Space for future projects
According to Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA, “CUPRA e-Garage at Cabo Formentor is the beginning of our journey to create new digital experiences. The aim is to make this platform a meeting point for the CUPRA Tribe, so in the future it will be open to all our customers around the world”.
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In addition to this new platform, CUPRA is also working on the development of a live concert broadcasting platform and the production of a television series that will be broadcast on an on-demand video platform.
In addition to getting to know the brand's models better, this virtual space allows us to play games and quizzes to test our knowledge of CUPRA and explore the different aspects of the young Spanish brand.
has already been premiered
Despite being launched now, the “CUPRA e-Garage in Cabo Formentor” already hosted an event on the 28th of October.
More than 600 CUPRA Masters from 35 countries were present there and were trained to become specialized CUPRA salespeople.
CUPRA is currently expanding its dealer network. The goal is to reach around 520 brand specialists around the world by the end of the year, with a process of recruiting more CUPRA Masters in progress.