Gone are the days when the presentation of a new car was reserved for motor shows. A good example of this is the event that Mercedes-Benz chose to publicize the new Mercedes-Benz CLA.
Because instead of the German brand having decided to present the second generation of the Mercedes-Benz CLA at the first motor show of the year (the Detroit show), it decided to do so at the CES in Las Vegas, the biggest technology fair in the world to go take place between January 8th and 11th.
Although it's not the first time that Mercedes-Benz takes novelties to CES (in the last edition it revealed the MBUX infotainment system), it is the first time that the brand has decided to reveal a new production model at the fair.
Mercedes-Benz CLA brings news in the MBUX system
Although the teaser now revealed shows little of the new generation of the Mercedes-Benz CLA, it is already known that the next generation of the “coupé sedan” will bring new features in terms of the MBUX artificial intelligence system.
You'll also have augmented reality for navigation and the ability to understand indirect voice commands, such as the Energizing Coach system that will offer… individual fitness tips.
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In addition to the Mercedes-Benz CLA, the German brand will also take advantage of the Las Vegas event to show the North American public the Vision URBANETIC concept and the Mercedes-Benz EQC.