We recently learned that in 2024 the Alfa Romeo will launch its first 100% electric vehicle and from 2027 the historic Italian brand will become 100% electric.
How this crucial change will impact the character of its models is what fans of the Biscione brand wonder, and Alfa Romeo's new CEO Jean-Philippe Imparato (formerly Peugeot's CEO) already has one. clear idea.
In an interview with BFM Business, Imparato says that Alfa Romeos will continue to be “driver-centric” and that he wants to reduce as much as possible the number of screens inside.
Jean-Phillipe Imparato, CEO of Alfa Romeo"For Alfa Romeo, I have a very particular positioning. Everything centered on the driver, on the driver, with as few screens as possible in the car… I don't sell an iPad with a car around, I sell an Alfa Romeo."
An intention that follows the opposite path from the rest of the industry, where screens continue to grow in size and number inside cars. As this intention will be reflected in the interior design of future Alfa Romeo's, we will have to wait a little longer to see.
The next Alfa Romeo to hit the market will be the Tonale in 2022, a mid-range SUV to indirectly take the place of the Giulietta, and a model that Jean-Philippe Imparato has decided to postpone launch to 2022 to boost the performance of its engine. plug-in hybrid.
But if the Tonale is going to mean the end of an era (the last Alfa Romeo developed by the FCA), we will have to wait for 2024, for the first and unprecedented 100% electric model, to have a more concrete idea that this Alfa Romeo will be Jean- Philippe Imparato idealizes, where there is no place for combustion engines.