Volvo wants to sell 1.2 million cars a year in 2025. How will it do it?

After announcing that it will remove all combustion engines from its range and that from 2030 onwards each model sold will be 100% electric, Volvo has just outlined yet another ambitious goal for the middle of this decade: to sell 1.2 million of cars per year, an increase of more than 50% of what it sells today.

The Swedish manufacturer goes further and says it wants to "lead the current change in the automotive sector", while intending to remain a "reference not only in the area of ​​safety but also in electrification", as well as in "central computing, autonomous driving technology and direct customer relationship”.

Over the past decade Volvo Cars has undergone a successful transformation. The automotive industry is changing faster than ever and we are determined to lead that change.

Håkan Samuelsson, managing director of Volvo Cars

How will you achieve this goal?

Overcoming the barrier of one million cars sold represents a very ambitious challenge for the Swedish brand, which is betting on the popularity of 100% electric versions to reach this goal.

According to Volvo, in 2025, the Recharge range — the combination of its plug-in and electric hybrid models — will already represent half of the global sales volume, in other words 600 000 units.

It is important to remember that in 2021 these electrified models already represent about 20% of the total worldwide sales of the Swedish brand, and this number is even higher in Europe and in particular in Portugal, where Volvo Recharge models already represent more than 50% of Swedish brand sales.

Best semester ever in 2021

Volvo declared in the first six months of the year the best semester ever and until the month of August it had sold 483 426 cars, which represents an increase of 26.1% compared to the same period last year.

However, if we focus only on sales for the month of August, Volvo recorded a drop of 10.6% compared to the same period in 2020, a number that can be explained by the shortage of chips that has affected the car industry (and not only!) in the last few months.

As for total sales in 2020, they stood at 661 713 cars, a decrease of 6.2% compared to 2019.