Launched on June 24th, this platform will be a content aggregator on the biggest transformation in the history of the Swedish brand , which is preparing to produce only 100% electric cars from 2030 onwards.
"Recharge" mode
“We are saving energy for what matters most” is the motto that associates the “Recharge mode” with energy savings for the devices used by readers when accessing the website.
The platform, fully developed by Razão Automóvel in close collaboration with Volvo, will evolve in the coming months. The project, which will run through 2022, promises to involve Razão Automóvel readers this year in an experience that will go beyond digital.
Associated with this project is the new “Recharge” feature on Razão Automóvel's website . A night mode that is named after the Swedish brand for its plug-in electric and hybrid models.
Aira de Mello, Consumer Experience Director of Volvo Portugal: “It was more of an 'out of the box' idea, as we like it at Volvo. So that we remember that small gestures make a big difference.
Over 90 years we've helped to save more than a million lives, now we have much less time for a much more complex mission, to help save “life”, the planet. We think about it every day and about new solutions for our electrified cars, our climate-neutral factories or the reuse and recycling of components. Everything to contribute to a better future.
This symbolic gesture will certainly help each user to remember their role – if everyone does their part, together we will manage to save the world.”
Diogo Teixeira, publisher of Razão Automóvel: “This is a project that once again put our Branded Content division to the test. The automotive sector is going through the greatest revolution in its history and in this process there are many unanswered questions, but also changes that go far beyond electric mobility. We believe that we have again risen to the challenge and that this initiative will positively influence the experience of our readers.”
See Recharge project