As with the S-Class Coupé and Cabrio, the current Mercedes-Benz C-Class Coupé and Convertible they will have no successors.
Recently revealed, the new Class C (W206) it presented itself, from the outset, in the sedan and van format and… that's where it should stay. Confirmation was given by Markus Schafer, director of operations at Mercedes-Benz.
The reason for the disappearance of the C-Class Coupé and Cabrio is, not surprisingly, the German brand's commitment to electrification, which is why it wants to “rationalize” its range and concentrate, above all, on higher volume models.
What brings the future?
Part of the decision to abandon the Mercedes-Benz C-Class Coupé and Cabrio is due to the need to efficiently allocate research and development resources, with Shafer saying: “We have some limitations in terms of what we can do in research and development ”.
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At the same time, the German brand executive recalled: “We reached a portfolio of around 50 models last year, and there is more to come in the EQ range”.
That said, it is not surprising that Mercedes-Benz has decided to reduce part of its range, giving up models whose market share has become smaller, reorienting the offer around customer demand — in addition to the coupés and convertibles of the S-Class and Class C, the manufacturer had already finished production of the SLC roadster without a successor.
As for the future of the German brand's coupés and convertibles, Schafer said "we will continue with coupés and convertibles in the future, but with a different shape and shape" and added "we are not going to give up on the segment as it is very important for the brand image, let's go maybe it is to have a more limited offer”.