The ad, which seeks to show that trams are the future — accompanied by the soundtrack of the animated series Flintstones and Jetsons — has as its main protagonist a Chevrolet Bolt (the brand's symbol is visible, unlike the Subaru at its side). At the end we can see other electric cars: Honda Clarity (fuel cell), Nissan Leaf, BMW i3, Hyundai Ioniq and Volkswagen e-Golf. But the ad is fully paid for by Volkswagen.
Why? Dieselgate… what else?
Among the measures imposed by the legal agreement between the German group and the EPA (US Environmental Protection Agency). was the creation of a new company, Electrify America (a subsidiary of Volkswagen Group of America), which will receive an amount of two billion dollars over the next 10 years to invest in infrastructure and awareness programs for vehicles and electric mobility over the next decade. Hence this neutral ad (does not advertise a specific product), despite the protagonist Chevy…
More campaigns similar to this one are already in preparation, with other protagonists.
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