When talking about the name Morris, there are three models that come to mind: the Minor, the Mini-Minor (aka Mini) and the ill-fated Marina. However, this brand of the British car industry did much more than these three cars, having even had a division dedicated to commercial vehicles, known as Morris Commercial, which disappeared in 1968.
Speaking of Morris Commercial, it was precisely this one that, by the hand of an unknown group of European investors, was reborn in 2017 and is now preparing to launch its first model, an electric van with a retro look called JE.
With a gross weight of 2.5 t, capacity to carry up to 1000 kg and a range of around 322 km, according to Morris Commercial, JE uses a battery with a capacity of 60 kWh that can be recharged up to 80% in just 30 minutes at a fast charging station.
retro but modern
Despite the retro styling heavily inspired by the Morris J-Type Van launched in 1949 — it actually looks like a toy straight out of a children's series like the postman Pat — Morris Commercial turned to the most modern materials when producing the JE bodywork, highlighting the use of carbon fiber.
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The Morris J-Type, the model that JE drew inspiration from.
Although where the Morris JE will be produced remains unknown (it is only known that production will take place on British soil), Morris Commercial has already announced that it plans to produce around 1000 units/year of the van.
Morris Commercials counts that the retro look helps win over customers.
With arrival scheduled for 2021 and an estimated price of around 60,000 pounds (just over 70,000 euros), it is not yet known whether Morris JE will be sold in markets other than the British.
November 16 update: The article initially referred to a vehicle weight of 2.5 tonnes, which was incorrect. The 2.5 t refers to gross weight (vehicle weight + maximum cargo weight). The conversion value from pounds to euros has also been corrected.