Portugal is small. The Portuguese language is a limitation. With your quality, you should try to make content in English. Three phrases that we hear constantly over these nearly eight years of Reason Automobile.
Eight years later, with an overwhelming presence on today's main platforms, we are repeating what we have always defended:
Portugal is the size of our ambition. It's giant.
With an ever-growing team — and which looms large in the face of a health crisis that everyone tries to overthrow through their smallness — we have shown that it is possible, in a country like Portugal, to find sustainability, quality, diversity and a vision of the future in a specialized environment like our.
For all these reasons, for us, producing content in the «Camões language» was never seen as a risk, it was always seen as an opportunity.
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In a world where language is no longer a barrier, and where access to information is mostly free and more diversified than ever, our biggest dispute is not in the field of language, but in the field of dispute over time.
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A time and attention that given the diversity of the existing offer — social networks, television, cinema, series, streaming platforms, etc. — it is only possible to capture with an uncompromising commitment to the quality and relevance of our content.
Our competition is global and knows no barriers. Like our readers' attention.
That's why every minute consumed by our readers watching or sharing our content is the highest compliment they can pay to our work. And as we think, more and more people, who choose the contents of Razão Automóvel daily.
Thanks to all of you!