CEO of Daimler AG (since 2007) and CEO of Mercedes-Benz (since 2005), one of the brands of the group, Dieter Zetsche has been the main responsible for the growth of the star brand in this century, both in products and in profits.
Dieter Zetsche is one of the most important leaders in the automotive world, even becoming known to the general public, especially for his expressive… mustache. The time has come to hand over the testimony to Ola Kallenius, the current director of development.
It is a defining moment in the history of Daimler and, above all, of Mercedes-Benz, in such a way that not even its arch-rivals (almost) always, BMW, wanted to overlook the departure of such an important leader. To that end, he made a small film…
In the film, we see the last day of Zetsche, leaving the offices of the star brand, being taken home in an S-Class to his dwelling, when the phrase “Free at last” appears, the door opens. from the garage, and emerging from it at the controls of a... BMW i8 Roadster - pranksters…
But at the end of the short film, it's a message of thanks from BMW to Dieter Zetsche that we read thanking him for so many years of competition… inspiring.
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