It was in 1961 that Renault launched the 4L , a utility model that would become one of the most legendary of the French manufacturer. More than eight million units were produced over more than 30 years of production — it would end in 1992 — and would be marketed in more than 100 countries.
Due recognition to such an important model will take place this year to celebrate its 60th anniversary.
Renault has prepared a series of events and exclusive content to commemorate 60 years of the 4L, but most of these events will be concentrated on social media — blame the pandemic. The schedule scheduled by Renault promises news every 4th and 14th of each month — the calendar may change due to the ongoing crisis.
It will also have the participation of collectors and other personalities, which will give us the opportunity to learn more about the history of 4L. This is the planned schedule:
February — The illustrator Greg will evoke over a dozen 4L, the graphic universes representative of the different eras traversed by the Renault model. The anniversary will also be the occasion for discovering several stories lived behind the wheel of this mythical car (from February 8th on social networks).
Atelier Renault, located in the Champs-Elysées, will receive, from February 14th, a 4L in its «Parisienne» version, recognizable by the unique decoration of the bodywork.
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March — Renault Classic, responsible for preserving Renault's heritage, will showcase 30 Renault 4L models, including 12 unique versions.
April – Some influencers will show their version of what this car is, through small and fun films made in Stop-Motion. These films will draw on Renault's collection of miniatures.
May – A vast collection of objects with the effigy of 4L, selected and specifically designed for 60 years, will be available at the Atelier Renault boutique and also on its website.
Renault will release a series of videos that will reveal the secrets of the 4L. This was an opportunity to collect testimonies from all those who grew up with 4L. Some collectors, but also all the personalities who created the history of this car within Renault.
July – Renault 4L will be paraded on the red carpet of the 74th edition of the Cannes International Film Festival, also reflecting its status as a movie star, with several appearances on the big screen over time.
Atelier Renault will host the “4L icon pop” exhibition. An opportunity to discover an unprecedented 4L, as well as other surprises to be announced.
September – The “carsharing Zity” service will host the 4L, in an unprecedented electric meeting.
November — The 4L Fourgonnette also has a surprise.
Renault promises more news that will be revealed during the year.