Who would have thought that the destinations of renowned Italian filmmaker Sergio Leone — known for films such as the spaghetti western “O Bom, o Mau eo Vilão” (1966) — and of the Renault 18 Diesel would they cross?
The Renault 18 — the great-great-great-great-grandfather of the current Talisman — was launched in 1978 and would receive a Diesel engine two years later… without a turbo (curiously called TD or GTD depending on the markets). It was a 2.1 l with powerful… 67 hp and 127 Nm.
How to announce to the whole world the firepower that was hiding under the bonnet of the new Renault 18 Diesel?
Epic music, a Roman coliseum and an arena more used to gladiatory scenes, such as when Russell Crowe challenged the emperor, serve as the backdrop for this advertisement. In it we find the Renault 18 Diesel chained, in despair, trying to free itself from the chains that bind it. Luckily your Diesel heart is very strong — strong enough to break the chains and flee to a fate…probably fatal.
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An ad that reveals much of Leone's style and only makes us think… hey, they don't make ads like they used to!
About the “Cold Start”. From Monday to Friday at Razão Automóvel, there is a “Cold Start” at 8:30 am. While you drink your coffee or gather the courage to start the day, keep up to date with interesting facts, historical facts and relevant videos from the automotive world. All in less than 200 words.