Volkswagen continues to fight on the front line, this time the next step will be towards the top of the table and the competition beware, because 84.2 billion is a number that should be taken very seriously.
The leap in quality of the Volkswagen group, verified in the latest models, is notorious, revealing a clear bet on a premium positioning, available at competitive prices and transversal to all the brands of the group. But 2014 will be the beginning of an era of novelties and more goals to be achieved, this time towards the first place in all the tables, accompanied by a great novelty, in an investment marked out over 4 years.
One of the main objectives of this colossal investment is to channel efforts into the creation of a new access brand to the group, with a position apparently below that of Skoda and to rival Dacia, which in the Portuguese case was the brand that grew the most in the sales in the last year. Speaking to our colleagues at Autocar, Heinz-Jakob Neusser, head of development at the VW group, assures that this new brand will have the entire identity of the group, not frustrating the expectations that consumers have in relation to the quality and safety standards of the models. from Volkswagen.
Source: Autocar