In July 2018, the number of new registrations soared by 10.5% in Portugal (23,300 motor vehicles in total, including 2956 heavy vehicles), when compared to the value registered in the same month of 2017.
This is a generally strong month in the car market, for several reasons. Note that the growth in July 2017 was 11.5% in light vehicles, compared to the previous year.
There are several reasons that help explain this growth (over 2367 light units), the strongest of which the will of some brands to stock cars with taxation prior to September 1, 2018 (FIAT grew 53.8% this month and it wasn't just because of the RaC), the date from which the WLTP rules will increase the price of some models.
For the same reason, and also to control the impact of the increase in CO2 on the entire fleet, some companies anticipated orders already translated into registered cars.
Other factors such as the resumption of purchasing power, the use of subsidy (this year as a whole) for entry, the increase in credit and even a progressive adhesion to new financing modalities by individuals, also help to explain this growth.
With the result of July, the growth of the car market in Portugal in the first seven months of the year translates into a 6% growth.
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Current market values
- In July 2018, 23,300 motor vehicles were registered by the brand's legal representatives to operate in Portugal;
- Of this number, 22,914 are light units (11.3%), 2953 of which are commercial models (less 1.8%);
- Between January and July 2018, 179,735 new vehicles were put into circulation, 6% more compared to the same period in 2017;
- THE Renault remains the undisputed leader of the two categories;
- THE Fiat grew 53.8% in July, as did the Jeep (3650%, but starting from a base of only 4 units) and the Alfa Romeo (47.3%);
- The 22.8% growth of citron in July it is mainly based on the good performance of two models: the passenger C3, which is enjoying excellent acceptance on all channels and on the Berlingo commercial version;
- THE SEAT it almost doubled sales in July last year, being the only one of the main brands in the Volkswagen group to show positive values throughout the period of 2018.
- THE Skoda had a positive balance in July (2.1%), benefiting in part from the good acceptance that Kodiaq seems to be having in Portugal;
- Two German premium brands – Mercedes-Benz and BMW – continue to lose market share as a result of the difficulty in delivering models that have a higher sales volume, especially to professional customers;
- THE Hyundai more than doubled July enrollment from the previous year. The Korean brand achieved a higher registration than the Audi , as, by the way, they also managed to Kia (+29%) and the Dacia which, by chance, even lost volume in July;
- In the commercials, the values of Citroën, IVECO and Mitsubishi , whose L200 was the winner of a Portuguese State competition.
Consult Fleet Magazine for more articles on the automotive market.