No . This is what Adrian van Hooydonk, design director of the BMW Group, guarantees in statements to Autocar. According to him, the (non) problem of double kidney XXL that we found in the Series 7 and X7, are specific to these models, their tops of the range.
In the other models, despite being more expressive and pronounced in the last ones that were revealed, the grid itself is not expected to grow in size.
The designer defends the striking front of the revamped 7 Series, meeting customer criticism — it didn't stand out enough, they said after the 2015 launch. The 7 Series' main markets are the US and China, where the standard customer he is younger and more outgoing than the European.
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In relation to the X7, the XXL double kidney is justified by the dimensions of the immense SUV, being BMW's biggest vehicle, being in proportion — however, as you say, compared to the competition (Q7 or GLS), the X7's grille is the smaller...
Adrian van Hooydonk says we can see an inversion of this solution, as global tastes tend to converge, so we can expect something a little more subtle in the next generations of the two models.
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