Pop balloons? Balloons?! — I assume that the reaction of amazement was the most common one when someone in marketing proposed this way of promoting the agility and performance of the new BMW M2 Competition.
We understand, it's complicated. In the midst of so much noise, how to get the message across that our new sports car is a “damn” machine? No records on a circuit, on a road or drag races… Balloons!
After watching the video, where this BMW M2 Competition set the record for the most popped balloons in 60 seconds, I confess that we felt like… equipping our cars with the laser with which the M2 popped all the balloons. Curious fact: the previous record, of 63 balloons burst in 60 seconds, was held by one… human. How many balloons did the BMW M2 Competition burst? Will have to see the video.
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