Cold Start. Buy an apartment, get a BMW. Only in China…

Anonim

It sounds too good to be true. China Merchants Shekou Industrial Zone Holdings owns a building in Shanghai with 350 apartments, but so far, it has not been able to sell more than 25. Each apartment, with three bedrooms, costs a modest amount of 532,000 euros (and some change). that you can understand why the offer of a car to “sweet” the business.

The company offers a BMW 3 Series or a BMW X1, which equates to a discount of around 10% on the purchase of the apartment, going against other similar measures — discounts and lower entry values ​​— already observed in other companies, revealing a market in difficulties in the sale of homes at this price level.

According to Business Insider, the increase in this type of "offers" could be the harbinger of something more serious, revealing high levels of indebtedness on the part of these companies and difficulty in financing themselves, having to necessarily increase invoicing.

Despite the fact that China has 1.6 billion inhabitants, and a particularly active property market, we are talking about values ​​that are not within the reach of a large part of the population.

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