Record sales at Lamborghini. The culprit? Urus the SUV

Anonim

As with SEAT, Lamborghini also closed the year 2019 with reasons to celebrate. After all, the Sant’Agata Bolognese brand has set a new sales record and can thank… Urus, its first SUV.

In the first full year of commercialization (yes, the Urus appeared in 2018, but it was only available in February of that year), the first SUV of the Italian brand came to prove that it was a winning bet.

After all, Urus accounted for 61% of Lamborghini's total sales in 2019 (8205 units in total), accounting for 4962 copies sold, much more than the 1761 units sold between February and December 2018.

Lamborghini Urus
In 2019 Urus was by far the best seller by Lamborghini.

And the others?

In the top 3 of Lamborghini sales (the brand also has no more models) appear the Huracán with 2139 copies and the Aventador with 1104 copies.

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As for the markets that contributed the most to Lamborghini's record, the US continues to stand out, with 2374 models of the Italian brand having been sold there. The USA is followed by China, Macau and Hong Kong (whose sales are counted together), with 770 units and the United Kingdom with 658 copies.

Lamborghini Huracán

Lamborghini Huracán - 2139 units.

About this record, among the usual praise for the models and the team behind them, Stefano Domenicali, CEO of Lamborghini it also highlighted the fact that Urus sales in 2019 were almost as high as the total volume achieved in 2018.

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