One of the pioneers in the offer of electric cars, Nissan wants to regain the prominent place that was once its in this «segment» and to that end it unveiled the “Ambition 2030” plan.
In order to ensure that, by 2030, 50% of its global sales correspond to electrified models and that by 2050 the entire lifecycle of its products is carbon neutral, Nissan is preparing to invest two billion yen ( around €15 billion) over the next five years to accelerate its electrification plans.
This investment will translate into the launch of 23 electrified models by 2030, 15 of which will be exclusively electric. With this, Nissan hopes to increase sales by 75% in Europe by 2026, 55% in Japan, 40% in China and by 2030 by 40% in the US.
Solid state batteries are bet
In addition to new models, the “Ambition 2030” plan also contemplates considerable investment in the field of solid-state batteries, with Nissan planning to launch this technology on the market in 2028.With the promise of reducing charging times by a third, these batteries allow, according to Nissan, to reduce costs by 65%. According to the Japanese brand, in 2028 the cost per kWh will be 75 dollars (66 euros) — 137 dollars per kWh (121 €/kWh) in 2020 — later decreasing to 65 dollars per kWh (57 €/kWh) .
To prepare for this new era, Nissan has announced that it will open in 2024 a pilot plant in Yokohama to produce the batteries. Also in the field of production, Nissan announced that it will increase its battery production capacity from 52 GWh in 2026 to 130 GWh in 2030.
As for the production of its models, Nissan intends to make it more competitive, taking the EV36Zero concept, debuted in the UK, to Japan, China and the US.
More and more autonomous
Another of Nissan's bets are the assistance and driving assistance systems. So the Japanese brand plans to expand ProPILOT technology to more than 2.5 million Nissan and Infiniti models by 2026.
Nissan also announced that it will continue to develop its autonomous driving technologies to incorporate the next generation of LiDAR in all of its new models from 2030 onwards.
Recycle "is the order"
As for the recycling of used batteries for all electric models that Nissan plans to launch, Nissan has also established as one of its priorities the recycling of used batteries for all electric models that it plans to launch, relying on the experience of 4R Energy.
Thus, Nissan plans to open already in 2022 new battery recycling centers in Europe (for now they are only in Japan) and in 2025 the objective is to take these spaces to the US.
Finally, Nissan will also invest in the charging infrastructure, with an investment of 20 billion yen (about 156 million euros) being planned.