During the next two months, whoever passes through the Segunda Circular (Benfica-Airport) in Lisbon will be able to monitor the state of traffic in real time through an interactive billboard of the new Volkswagen Polo.
The information is presented in colors (green, yellow and red) that vary according to the traffic density, in a display similar to the Polo's navigation system.
In addition to traffic information, this billboard also highlights the Matrix IQ LED headlights. LIGHT through built-in lighting on the interactive poster.
Remember that the new Polo, which we already had the opportunity to drive, has LED headlights as standard, as well as a digital instrument panel and App-Connect function, which allows integration with the smartphone through the Apple CarPlay and Android Auto.
Nuno Serra, Volkswagen Marketing DirectorThe new Volkswagen Polo reflects the success story with over 18 million units sold in nearly 46 years of production and is one of the most successful vehicles in its segment. We believe that this interactive billboard will not leave anyone indifferent and shows how the new Polo continues to be a reference not only in terms of technology, but also in terms of safety, quality and comfort.
This campaign, creatively signed by DDB, was developed in partnership with MOP and TRANSISTOR and will be available for the next two months.