Every year, Porsche is ranked among the most profitable brands in the Volkswagen Group. Now, in 2020, it is also the brand that has shown better behavior in the face of the crisis caused by COVID-19.
Despite all the difficulties, the Stuttgart brand continues to register, in global terms, a sales volume practically the same as 2019 — let us remember that 2019 was a very positive year for Porsche.
Sales in Portugal continue to grow
In the first three quarters of 2020, only in Portugal, Porsche saw its sales volume grow by around 23% . A value that represents, in nominal terms, 618 units registered in our country.
But it is in China — the first market hit by the pandemic — that Porsche registers a most surprising performance, having registered a negative variation of only 2% in this market.
Positive note also in the Asia-Pacific, Africa and Middle East markets with a total of 87 030 units, where Porsche achieved a slight increase of 1%. Customers in the US received 39,734 vehicles. In Europe, Porsche delivered 55 483 units between January and September.
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In terms of models, the Cayenne continued to lead in demand: 64,299 units delivered in the first nine months of the year. In addition, the unavoidable Porsche 911 continues to sell well, with 25,400 units delivered, 1% more than the previous year. Taycan, in the same period, sold 10 944 units worldwide.
All in all, despite the crisis, in global terms Porsche only lost 5% of its sales volume in 2020.