A black-and-white automotive world seems to be the norm and has been for many years; 2020 is no exception. Once again, it's the White which remains, by a large margin, the most popular color in automobiles produced on the planet. It has been for 10 years, and in the last three years the share has stabilized at 38% — double the percentage for the second most popular tone.
In this second position we find the black , with 19%, which remains the preferred tone for high-end or luxury vehicles. is followed by the Gray , with 15%, an increase of two percentage points from the previous year, reaching a peak of 10 years. The rise of gray is offset by a fall in hue silver , which continues in a downward trend, remaining at 9%.
In other words, if we add all this together, it means that 81% of the cars produced in the world in 2020 came off the production line with a neutral tone — an automotive world with very little color.
Europe
On the European continent, gray and white share the lead, each achieving a 25% share. They are followed by black, with 21%, and, notably, by blue with 10%, which overlaps with silver, with 9%.
The first color to appear in this report on the popularity of color in automobiles, the 68th annual Global Automotive Color Popularity Report from Axalta (the world's largest supplier in the liquid and powder paint industry), is the blue with only 7%. THE Red stays at 5%, with the beige/brown covering only 3% of the cars produced.
Closing this report we have the yellow it's the green with 2% and 1%, respectively, with the missing 1% including all other tones not mentioned.
However, despite the neutral scenario that dominates the automotive landscape, Axalta says that its report serves as a reference for its research into the creation of innovative colors for the future. The company indicates, for example, that there is a trend towards shades such as blue-green and yellowish-green.
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Another trend is the increasing use of gray (as reported), but with nuances of color to make it more vivid, using fine flakes and traces of colored flakes.