It was from Stuttgart-Zuffenhausen that Oliver Blume, Chairman of the Management Board of Porsche AG, and Lutz Meschke, Vice-Chairman of the Management Board and Member of the Management Board for Finance and IT, publicly presented the Porsche 2019 results AG.
A conference this year marked by events related to Coronavirus, which forced the German brand to broadcast the 2019 results only through digital channels.
Record numbers in 2019
In the year 2019, Porsche AG increased sales, revenue and operating income to record highs.
The Stuttgart-based brand delivered a total of 280,800 vehicles to customers in 2019, which corresponds to a 10% increase compared to the previous year.
Distribution of sales by model:
In terms of revenue from sales, it increased by 11% to 28.5 billion euros, while operating income grew by 3% to 4.4 billion euros.
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In the same period, the workforce grew 10% to 35 429 employees.
Oliver Blume, Chairman of the Executive Board of Porsche AGWe once again exceeded our strategic goals with a 15.4% return on sales and a 21.2% return on investment.
Summary of the financial results of Porsche AG
Reinforced investments until 2024
By 2024, Porsche will invest around €10 billion in hybridisation, electrification and digitization of its range.
The new generation of compact SUV, the Porsche Macan, will also be fully electric, thus making the range of this SUV Porsche's second all-electric SUV — the Macan on the market, however, will remain on the sidelines for a few years.
Porsche AG anticipates that by the middle of the decade half of its range will be made up of all-electric models or plug-in hybrids.
Coronavirus is not the only threat
“Over the next few months, we will face a challenging environment in political and economic terms, not just because of some uncertainty regarding this coronavirus,” says CFO Meschke, clearly alluding to the CO2 targets and related fines that the European Union wants to apply.
Despite these threats, Porsche continues to invest in the electrification of the product range, in digitalization and in the expansion and renovation of the company's factories, but above all its confidence in the good financial results: “With measures that will increase efficiency and as we develop new and profitable business areas, we continue to aim to achieve our strategic goal of a 15% return on sales”.
Razão Automóvel's team will continue online, 24 hours a day, during the COVID-19 outbreak. Follow the recommendations of the General Directorate of Health, avoid unnecessary travel. Together we will be able to overcome this difficult phase.