The Genesis G90 is the first representative of Hyundai's new luxury brand. A luxury saloon that intends to compete directly with its German rivals.
This is the first product from Hyundai's new luxury brand, Genesis. Nicknamed the Genesis G90, this saloon will be the flagship of the new brand. It will be launched in South Korea under the name EQ900 and in the following months it is expected to arrive in the USA. The national importer of Hyundai has already confirmed its intention to market the models of this new brand in Portugal, but only at the end of 2016, beginning of 2017.The Genesis G90 is the production version of the Vision G Concept, which will replace the Equus' place in the segment. We remind you that Hyundai's luxury brand intends to launch another six models by 2020. Right after the Genesis G90, we will see the launch of another model with the same DNA but for other segments: the G80, the G70, a coupé version, a compact SUV and a large SUV.
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Koreans describe the new model as “elegant and technological. The expression of a new aesthetic language.” With an elongated bonnet, a prominent grille flanked by exquisite-looking LED lights, tapered daytime running lights and oversized wheels. Only those who do not know the technological power of Hyundai may be surprised by this offensive by the Asian giant:
