100% digital. A phrase that we have repeated hundreds of times over these 5 years of existence. Not out of disbelief in paper, but out of absolute belief in digital. A belief today confirmed by the results we have obtained.
We started Razão Automóvel at a time when the relevance of digital was marginal. Few people believed in the viability of a specialized medium with a 100% online business model.
We have been proof that it is possible to produce content online, combining quality and profitability. Like? It is a complex equation, the result of which depends on variables that are not that far from other formats: quality, relevance, authenticity and professionalism.
We got used to believing in our work, ignoring absolute truths and eternal formulas.
In an industry whose change is daily – new algorithms, new metrics, new formats – and the opportunities are as many as the threats, our survival depends on our capacity to adapt.
That is why today, in an inverted scenario, in which paper is under pressure (at all levels), and online that deserves the privileged attention of all stakeholders, we announce the paper edition of Razão Automóvel .
Mark Twain once said that "the news about my death is clearly exaggerated." We can say the same about the death of paper or the difficulties of online.
Once again, we embrace this new stage of Razão Automóvel with a very clear vision of who we are and, fundamentally, of what we want to be. Taking no one's place, focused on finding our own place.
We've already done it online, we're doing it on YouTube and we want to do it on paper.
What can you expect from Razão Automóvel Magazine?
We won't be just a car magazine. We will be a magazine for those who love cars and much more. Mobility, future, history, technology, classics, current events, exclusive trials and car culture.
This and much more, with a quarterly publication, in Razão Automóvel Magazine.
The contents of Razão Automóvel Magazine are 100% exclusive
The cover story of the 1st issue is dedicated to the secrets of “a perfect foundation”. In our case, the perfect base has been this: our website. With +700,000 monthly views and a weekly reach on social media in excess of 200,000 people, our numbers speak for themselves.
These are some of the themes you will find in our 1st edition:
- A perfect base;
- 70 years of Porsche;
- The secrets of the Nurburgring;
- We visited the city of the Future.
We know that betting on photographic quality, text quality and excellent pagination is not enough in itself – not least because today, no one expects less than that, whatever the format. More is needed. That's why we want to put our identity on paper, give body to our community, and that means doing something different: offering a unique and unrepeatable experience.
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We won in today's most complex and changeable format, we believe that's why we have everything to repeat our success on paper. The first edition hits newsstands today, April 1st.