Two million hybrids sold was the milestone reached by Toyota in Europe. The sale and delivery of the Toyota two million hybrid took place this month in Warsaw, capital of Poland, where a lady, Magdalena Soborewska-Bereza, a biologist by profession, acquired her new Toyota C-HR hybrid , by the CEO of Toyota Radosc, Maja Kleszczewska.
A study by the Center for Automotive Research and Evolution (CARe) concludes that Toyota hybrids typically run more than 50% of the time in 100% electric mode, whether in an exclusively urban environment or outside cities.
According to the same study, the fact that it is not necessary to plug in the car, as the batteries recharge on-the-go, together with the comfortable and quiet driving experience, are some of the aspects highly valued by consumers.
exponential growth
A clear demonstration of the growth that Toyota hybrids have had in Europe is the fact that these types of proposals represent 10% of the brand's sales in 2011 and today, 2018, represent 47% — basically, almost one in two cars sold by the Japanese brand.
Also contributing to this situation, an increasingly extensive offer, currently composed of eight Toyota and nine Lexus models . From the B-segment, with the Toyota Yaris Hybrid, to the most exclusive offer, such as the Lexus LC500h.
Matthew Harrison, Vice President of Toyota Sales & Marketing at Toyota Motor EuropeIt's no surprise that the two-million Toyota hybrid sold in Europe is a C-HR unit, as this is also currently our best-seller in Toyota's hybrid offering. For our part, we are delighted that our ever-expanding hybrid offer continues to captivate more and more European drivers. Thanks to their trust in us and the undisputed leadership we maintain in this hybrid segment, we are increasingly confident that we will be able to exceed our target of 50% hybrids in total sales in Europe by 2020
So far, the Toyota Motor Company has sold over 12 million hybrids worldwide , since, in 1997, it started marketing the first Prius, in Japan.
Nowadays, the Japanese brand sells a total of 34 hybrid models in over 90 countries and regions around the globe, thus contributing to reduce by 93 million tons of CO2 emissions.
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