It's not every day that we can see the launch of a new brand. But yesterday we had this opportunity at the inauguration of the first CUPRA Corner in Portugal, located in the Entreposto de Lisboa, at a time that marked the presentation of CUPRA in Portugal.
In all, the new Volkswagen Group brand will have its own space in 277 selected dealerships across Europe.
But it's not just a space of its own. CUPRA has a team of professionals 100% dedicated to the brand, both in marketing and after-sales service, with the designated CUPRA Specialists. With this, the brand intends to offer the customer an engaging and exclusive environment.
Objective: attract new customers
At the inauguration of the first CUPRA Corner in Portugal, Rodolfo Florit, General Director of SEAT Portugal said: “we are optimistic that we will attract new customers looking for such a unique car, positioned between generalists and the premium segment.”.
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Miguel Simões, Director General of Entreposto de Lisboa declared: “we welcome this new “CUPRA Specialist” project with the same sense of responsibility, professionalism and determination that characterizes us and that we have been building in these 50 years of life in Portugal”, he said. to the opportunity to add another brand to the set of manufacturers that Entreposto de Lisboa already sells.
In Portugal, the CUPRA Ateca will be available from €52,494. The brand will offer a welcome gift to the first 7000 customers and in Portugal, the first 30 buyers of CUPRA Ateca will also receive a unique and exclusive driving experience.