Cold Start. This EQC announcement is full of iconic Mercedes

Anonim

Just as we saw Audi a while ago show an ad full of emotional charge, revealing the heritage of RS vans to announce the arrival of the first RS Avant in the North American market, so Mercedes-Benz presented the tram EQC as the culmination of a journey begun over 130 years ago.

A journey that began, precisely, with what is considered to be the first car ever, the Benz Patent-Motorwagen of 1886. From then onwards, the short film shows us key moments in the history of Mercedes-Benz through various historical models of the brand, always interspersed with the EQC, reinforcing the link between the past and a future that begins… now.

The video is a kind of fusion between an advertisement and a video-clip, which is not alien to the collaboration between Mercedes-Benz and musician The Weeknd, whose single “Blinding Lights” serves as the soundtrack.

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Can you identify all the other Mercedes-Benz from other times that appear in this ad full of history?

About the “Cold Start”. From Monday to Friday at Razão Automóvel, there is a “Cold Start” at 8:30 am. While you drink your coffee or gather the courage to start the day, keep up to date with interesting facts, historical facts and relevant videos from the automotive world. All in less than 200 words.

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