Life is celebrated through movement and Škoda makes a point of reminding us of that in this video.
For over 120 years thinking about mobility
When we think of movement, Škoda is perhaps not the first brand to appear in our imagination. But the truth is that the concern with movement and life has been inscribed in the Czech brand's DNA for over 120 years.
Beyond the cars we all know, there is a brand born from the iron will of two enterprising men. Dissatisfied with the bicycles available on the market, they decided to move on to producing their own bicycles.
Škoda's movements throughout history
From bicycles, they moved to motorcycles, until they finally got carried away by the car fever. A healthy fever – as we all know… – that brought Škoda into the world of racing in the 1960s. A foray into racing with such success that in the 1970s, Škoda was known as the “Porsche of the East”. The extreme reliability and agility of the Škoda 130 RS model gave the Czech brand the taste of victory in the competitive European Touring Championship and the legendary Monte Carlo Rally.
Even today, the brand insists on continuing its competition program, through the Fabia model, being a constant presence in several championships around the world. In production models, Škoda's «simply clever» solutions help us with what is essential for the brand: giving movement to life.
There are millions of people who are about to go through these moments and we can never make them forget the importance of keeping them forever. Keep Moving.
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