The 52nd edition of the Super Bowl took place in Minneapolis, Minnesota, and as is customary here at Razão Automóvel, we present you with the participations related to the automotive world, in this event that features the most expensive advertising on television worldwide. , and where sponsors shell out small fortunes to run their ads at halftime.
The Super Bowl typically has audiences greater than 110 million viewers , being naturally an attraction for advertisers, who invest a lot in creativity, since, despite the vast audience, space is expensive, very expensive.
If you are interested in seeing previous editions, use the following links:
Super Bowl 2017
Super Bowl 2016
Super Bowl 2014
Super Bowl 2013
Let's get down to business, the participations in the last edition, which took place on February 4th:
Hyundai
Hyundai brought two completely separate ads to the Super Bowl. If the first sensitizes people, remembering the importance of brand donations for research against pediatric cancer, the second, also involving children, is with the new Hyundai Kauai as the protagonist.Jeep
Jeep took not one, not two, but three ads to this year's Super Bowl, all of them with their latest two models, the Wrangler, and the Cherokee. In any of them, the message to pass is identical, adventure, obstacles, robustness, the escape from routine.
Remember Jurassic Park and the tireless escape from the T-Rex? Well then, what if that same escape were behind the wheel of the new Jeep Wrangler?
Kia
Kia's participation in the Super Bowl had already been published by us in a “Cold Start” — our feature that allows you from Monday to Friday, at 9:00 am, to stay up-to-date with curiosities, historical facts or relevant videos of the automotive world. All in less than 200 words, and while you sip your coffee or gather the courage to start the day.At the wheel of a Kia Stinger, Aerosmith singer Steve Tyler undertakes a mad race in reverse, against the clock, eventually managing to go back in time, getting out of the car much younger.
lexus
The luxury performance experience is what Lexus highlights in its ad with the LC 500 and LS 500 F Sport models with superheroes in the mix.
Toyota
Another brand that brought three ads to the Super Bowl, all of them with messages of unity, strength and courage, alluding to the Olympic and Paralympic Games, where Toyota is an official partner.