With a brave dose of sarcasm in the mix, the Bavarian brand is trying to promote the new Series 3 plug-in hybrid to Tesla Model 3 interested parties.
Tesla has proven to be a "hard nut to crack" for the incumbent powers of the auto industry. Tesla's ability to raise more than 400,000 reservations even before having presented the final version of the Model 3 triggered alarms for car brands all over the world – remember that the Model 3 only hits the market in 2018 .Customers booking a model even before it is finished and presented? Never seen each other before.RELATED: The Whole Truth About Tesla Model 3
Hence, BMW decided to take advantage of the waiting time of potential Tesla customers to intelligently promote the BMW 330e plug-in hybrid, remembering that anyone who wants to wait for the Tesla model will have to wait two more New Years Eves, perhaps more, until he could finally have the car in the garage. That, or buy a BMW 330e equipped with a 2.0 liter gasoline engine (180 hp and 291 Nm) supported by an electric drive of 87 hp and 249 Nm of torque.