With proven experience over 14 years in the automotive sector, 10 of which at FCA Portugal, Luís Domingues now assumes the position of Marketing Director and, consequently, takes on the challenge of defining the strategy and positioning of the four brands of light passenger vehicles — Fiat, Abarth, Alfa Romeo and Jeep — for the national market.
With a degree in Business Management from the Faculty of Economics of Universidade Nova de Lisboa, Luís Domingues is no stranger to FCA Portugal, having acquired experience over 10 years in important strategic areas of the company, such as Marketing and Sales Management, Strategic Marketing, Pricing Strategy, Product Management, Business Planning, Training and Negotiation.
Leading a motivated team and in a positive and challenging business environment, Luís Domingues faces his new role with the competitive attitude that defines FCA Portugal's Board of Directors, so his integration in the new role has been greatly facilitated and welcomed by all your peers.