This year's Paris Motor Show risks becoming, more and more, an exclusive event for French brands. Especially after the “Italians” Grupo FCA and Lamborghini have also decided to stay at home.
This year's Paris Motor Show has already seen brands such as the American Ford and Infiniti, the Japanese Mazda, Mitsubishi, Nissan and Subaru, the German Opel and Volkswagen, which alternates the realization of its counterpart in Frankfurt, Germany, and the Swedish Volvo, giving up on being present in the City of Light.
On the other hand, the presence of the brands of the Italian-American group FCA continued at risk — Fiat, Alfa-Romeo, Maserati, Jeep — which have just now cleared up all doubts, with the manufacturer's announcement that, of the four, only one will go to Paris: Maserati. The most expressive brands, such as Alfa Romeo or Jeep, stay at home!
Lamborghini is not going to Paris either
Moreover, and in addition to most FCA brands, another Italian manufacturer, in this case owned by the German Volkswagen group, also announced its non-participation in the Gallic event: Lamborghini.
With more of these dropouts, there are already 13 car brands that will not be present at the 2018 Paris Motor Show , which is scheduled to take place between the 4th and 14th of October.
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Why?
Among the reasons that explain these absences is not only the preference for online presentations, but also the natural financial savings that result from it (it is necessary to bear in mind that presence in a salon is, even for a car giant, expensive…), but also the opt for out of the box events and not only those linked to the automotive industry.
This is the case, for example, of technology events, such as the CES (Consumer Electronic Show), which ends up responding better to the demand of new audiences, at a time when the automobile is no longer just a means of transport , but it is also a concentrate of technology and, not so rarely, a technological gadget with wheels!