Cameras, sensors, assistants, screens. With technology playing an increasingly crucial role in the automotive world, one would expect modern car drivers to fully enjoy all the features that their models offer them.
However, a study recently carried out by data analysis firm J.D. Power (the 2021 U.S. Tech Experience Index (TXI) Study) concluded that some of this equipment is “disregarded” by users of modern automobiles.
In an assessment focused on the North American market, this study concluded that more than one in three technologies present in new cars is ignored by users in the first 90 days they spend with their new car.
Among the most “ignored” technologies are systems that allow purchases from the car, with 61% of owners claiming they've never used the technology and 51% even saying they don't even need it.
Systems that aim to facilitate communication between the driver and passengers are also seen as unnecessary, with 52% of drivers having never used them and 40% being willing to give up these systems.
The "favorites" of users
If on the one hand there are “ignored” equipment and technologies, there are others that the surveyed drivers recognized as quite important and essential in their future cars.
Among these, we highlight the rear and 360º cameras and also the systems that allow “one-pedal driving” in electric cars, systems that caused particular satisfaction to respondents and which only motivated complaints in 8 cars out of 100.
Far less praised are the gesture control systems of the infotainment system, with these accumulating complaints in 41 cars out of 100.
Source: J.D. Power.