Ezona ndaba zinkulu kwezi ntsuku zamva nje ibe ngamarhe okuba iApple icinga ukwenza imoto. Ndithetha i-rumor kuba ayikaqinisekiswa. Kodwa yayiziindaba ezibaluleke kakhulu kangangokuba zatshonisa ngokupheleleyo ukukhutshwa kwangaphambili okwaqala ukubhengezwa kwi-Geneva Motor Show.
Ibisoloko isaziwa ukuba uSteve Jobs wayefuna ukuba iimveliso zika-Apple zenze inkqubo yendalo enokwenza abasebenzisi baxhomekeke ngakumbi kwiimveliso zabo.
Nangona i-rumor ingaqinisekiswanga, kukho izinto ezintathu ezibalulekileyo ezibangele ukuba zivele:
1. I-Apple ineqela elisebenza ekuphuhliseni nantoni na enxulumene noshishino lweemoto. Kukho neenkampani ezithile apho uphawu lwalunekhontrakthi kwaye kukho igama lekhowudi yale projekthi inokwenzeka: iTitan. Utyikityo olomeleleyo lubandakanya owayesakuba ngusekela mongameli weFord uSteve Zadesky okanye owayesakuba yi-CEO yeMercedes-Benz yoPhando kunye noPhuhliso uJohann Jungwirth. Omnye wabantu abahleli kwibhodi yeApple ukwakwibhodi yabalawuli beFerrari. I-CEO kaTesla ngokwakhe uye wavuma ukuba i-Apple isukela abasebenzi bayo, ithembisa iibhonasi ezingama-250,000 kunye nokunyuswa kwemivuzo ngama-60%.
2. Iinkcukacha eziphathelele imoto sele zaziwa. Ipropulsion kufuneka ibe yombane kwaye inokuba yiminivan. "I-Minivan" nantsi indlela yokuthetha - ifomathi ye-MPV yeyona nto iphononongwa kakhulu ziinkampani ezifuna ukuguqula imoto, ikakhulu ngenxa yezakhono zayo zokuthuthuzela. Ukuba sisacinga ukuba enye yenkqubela phambili yeteknoloji kwishishini leemoto kukuqhuba ngokuzimeleyo, imoto kufuneka ibe negumbi elingaphezulu kunendawo yokulala. Kwaye ukusuka kwinto esiyaziyo ngoku, ulungelelwaniso olusondeleyo yiminivan.
3. Ekugqibeleni, imali. Ngeziphumo zerekhodi kunyaka ophelileyo, iApple inokutyala imali ngokulula ekuphuhliseni imoto. Ukubona ukuba oku kunokwenzeka kangakanani, makhe sithethe ngamanani: iindleko zokudibanisa umgca wendibano zijikeleze i-euro ezimbini zeebhiliyoni (i-Autoeuropa, ePalmela, ixabisa i-1970 yezigidi). Inkunzi ekhoyo yomenzi we-iPhone ngoku yi-178 yeebhiliyoni zee-euro.
Nangona kunjalo, abanye bayathandabuza ukuba kungenzeka ukuba i-Apple yenze imoto. Eyona nto ikufutshane esiyibonileyo kule nguTesla. Ukungena komenzi omtsha njengenkampani yeCupertino kuya kuba nengqiqo kuphela ukuba ixhaswa yi-teknoloji entsha kunye noyilo, ii-vectors ezinkulu eziye zafaka isandla kwimpumelelo yayo. Yiloo nto eyenziwa nguTesla.
Kodwa amanani alindelekileyo mancinci kakhulu kwinkampani efana neApple. Njengoko kuchaziwe apha kweli nqaku, ukongeza kumthamo omncinci, kukho nemida yenzuzo. UTesla, ngalo mzuzu, kufanelekile ukukhumbula, ulahlekelwa yimali kwaye kuya kuba njalo kude kube ngu-2020. Kwelinye icala, imbuyekezo elindelekileyo nayo iphantsi kakhulu. Kutheni le nto iApple ingatyala imali kwishishini elinomda ophantsi xa lisetyenziselwa iimveliso ezinengeniso ngakumbi njengoko ixesha lihamba?
Inkampani sele inemveliso yecandelo leemoto: CarPlay. Ibisoloko isaziwa ukuba uSteve Jobs wayefuna ukuba iimveliso zika-Apple zenze inkqubo yendalo enokwenza abasebenzisi baxhomekeke ngakumbi kwiimveliso zabo. "Imfazwe" kunye ne-Adobe, eneFlash, yayiyenye yobuso obubonakalayo beli qhinga. I-iTunes yayilinge (lokuphumelela) lokukhokela imarike yokukhuphela umculo osemthethweni.
Iimoto zisanda ukuzisa iinkqubo zokusebenza ezivela kwezinye iinkampani ezinamava angaphezulu ekusebenziseni, ezifana noGoogle kunye noMicrosoft. Ngaba ayisiyiyo le mfazwe iApple afuna ukuyithenga?
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Imifanekiso: Franc Grassi