Ukuza kuthi ga ngoku igcinelwe oko kuphela kwaye kuphela kwiimveliso zeprimiyamu, kunye neMercedes-Benz yaseJamani ngaphambili, iivans njengendlela yokubonakalisa isitayile, ephefumlelwe ngokudubula iziqhoboshi, ngoku ifikelela kwiimpawu eziqhelekileyo, ngokuziswa kweKia ProCeed.
Ukubonakaliswa kwebhongo ekucingelwa ukuba lelona hlabathi liphezulu - ngakumbi emva kokuba uphawu sele luphehlelele "iGran Tourer" iStinger -, okanye akukho nto ngaphandle komzamo wokuveza umfanekiso omtsha, onomdla ngakumbi, le yayiyindawo yokuqala yencoko kunye U-Emilio Herrera waseSpain, iNtloko yezeMisebenzi ye-Kia yaseYurophu. Apho bekungekho ntetho kuphela malunga "nentombazana entle" entsha ye-brand yaseMzantsi Korea, kodwa malunga ne-Diesel, umbane, iteknoloji, ukubeka ... kwaye, ngendlela, iimodeli ezintsha!
Masiqale ngesona sizathu siphambili sencoko yethu, ibhuleki entsha yokudubula, iKia ProCeed. Yintoni eqhuba i-brand ye-generalist efana ne-Kia ukuba ingene kwintsimi, kude kube ngoku, ibonakala igcinwe kuphela kwaye kuphela kwiimpawu zeprimiyamu?
U-Emílio Herrera (ER) IKia ProCeed luphawu lokuqala kwicandelo lemarike apho, ngaphandle kweMercedes-Benz CLA Shooting Brake, akukho khuphiswano. Nge-ProCeed, sijonge ukubonelela ngemveliso engafuni nje ukudibanisa i-aesthetics kunye nokusebenza, kodwa nokuqinisekisa ukubonakala okuhlukileyo kwi-brand, kwiindlela zemihla ngemihla. Sifuna abantu baqaphele uphawu ngakumbi, baqaphele iKia xa beyibona idlula...
Oku kuthetha ukuba ukuthengisa ayisiyiyo eyona nto ibalulekileyo…
ER - Akukho nanye kuloo nto. Inyaniso yokuba isiphakamiso somfanekiso ayithethi ukuba asicingi malunga nomthamo wokuthengisa. Ngapha koko, siyakholelwa ukuba i-ProCeed iya kumela malunga ne-20% yentengiso iyonke yoluhlu lweCeed, ukuba alukho ngaphezulu. Ngokusisiseko, kuzo zonke iiCeeds ezintlanu ezithengisiweyo, enye iya kuba yiProCeed. Ukususela ekuqaleni, kuba isiphakamiso sokuba, nangona uyilo lwangaphandle, aluzange luphulukane nombono walo osebenzayo, lusebenza ngakumbi kunomnyango wesithathu, sele lususiwe kuluhlu.
Nangona kunjalo, yenye imoto, njengoko sele betshilo, iya kuthengiswa kuphela eYurophu ...
ER - Kuyinyani, le yimoto eyilwe, yaveliswa kwaye yathengiswa kuphela eYurophu. Ngaphezu koko, akusiyo isiphakamiso esihambelana nezona zidingo eziphambili, umzekelo, kwimarike yaseMelika, apho eyona nto ifunwa kakhulu ziimoto ezinkulu, ezibizwa ngokuba yi-pick-up iloli ...
Kwiimarike ezinje ngeMelika, iKia ineStinger, nokuba intengiso ayikho ncam ngokwevolumu...
ER - Kum, iinombolo zikaStinger azindikhathazi. Enyanisweni, asizange sicinge nge-Stinger njengemodeli enokongeza umthamo, kuba icandelo elilawulwa yi-brand yaseJamani ixesha elide. Eyona nto besiyifuna ngenene ngeStinger yayikukubonisa nje ukuba uKia uyakwazi ukwenza ntoni na. Nge-ProCeed, iinjongo zihluke - imoto inenjongo efanayo ne-Stinger, ukuqinisa umfanekiso we-brand, kodwa kwangaxeshanye, kufuneka kube negalelo ekunyuseni umthamo wokuthengisa. Ndiyakholelwa ukuba, ngakumbi ukusukela oko siqhubela phambili ngezona nguqulelo zisisiseko, iProCeed inokuba yenye yeemodeli ezithengiswa kakhulu ngaphakathi koluhlu lweCeed.
"Ndingathanda ukuthengisa iProCeed eninzi kuneeveni zeCeed"
Uthini ke ngeveni yakwaCeed, nayo esele ibhengeziwe? Ngaba abayi kuqhuba umngcipheko wokudliwa kwabantu phakathi kwezi modeli zimbini?
ER - Ewe, kunokwenzeka ukuba kukho ukutyiwa phakathi kwezi modeli zimbini. Nangona kunjalo, oku kuyinto engasikhathaziyo, kuba, ekugqibeleni, zombini iimoto ziya kuveliswa kwifektri enye kwaye, ngathi, kusenza sithengise imodeli enye njengenye. Into ebalulekileyo kukuba umthamo opheleleyo we-Ceed othengisiweyo uyanyuka xa uthelekisa nale yangoku. Nangona kunjalo, ndikwatsho ukuba ndikhetha ukuthengisa iProCeed eninzi kuneeveni. Ngoba? Kuba iProCeed iya kusinika umfanekiso ongakumbi. Kwaye akusayi kubakho enye ibhuleki yokudubula kuluhlu, ngaphandle kwale...
Ukhe wathetha ngaphambili malunga nokubanakho ukusungula ezinye, iinguqulelo ezisisiseko zeProCeed. Ucinga ukwenza njani oko?
ER - I-ProCeed yokudubula i-brake iya kuqaliswa kwiinguqulelo ezimbini, i-GT Line kunye ne-GT, kwaye silindele ukuba eyokuqala iya kuthengisa ngaphezu kweyesibini, nangona ihlala ixhomekeke kwiimarike. Emva kwexesha, sinokuphehlelela iinguqulelo ezifikelelekayo ngakumbi, nokuba yindlela yokugubungela indawo enkulu yentengiso, eya kuthi ngokuqinisekileyo ibenze ubunzima beProCeed buze ukumela ngakumbi kwiintengiso ezipheleleyo zoluhlu lweCeed kune-20% I. ikhankanyiwe...
Ngokumalunga nenjongo yokomeleza umfanekiso webrendi, kunokwenzeka ukuba ulindele iimveliso ezininzi kulo mba...
ER - Ewe, ndicinga njalo… Nangenxa yokuba injongo yebrendi ikukuba, ukusukela ngoku ukuya phambili, nanini na sisungula imveliso entsha, kukho uhlobo oluneemvakalelo, into esele ndiyibize ngokuba “yinto eyonwabisayo”. Ngamanye amagama, ukudala kubathengi umbono wokuba ndithenga imoto kuba iyasebenza, kodwa nangenxa yokuba ndiyayithanda imigca, ndonwabile emva kwevili…
“Iimali? Akukho nanye kuloo nto! Siyiyo kwaye siya kuqhubeka ukuba luphawu jikelele "
Ngaba oku kuthetha ukuba isigaba sakwaKia esifikelelekayo nesifikelelekayo siyinto yakudala?
ER - Akukho nanye kuloo nto, ngumgaqo esifuna ukuwugcina. I-Kia yi-brand generalist, asiyiyo i-premium brand, asifuni ukuba yi-premium brand, ngoko kufuneka sigcine ixabiso elaneleyo; into ngesiNgesi ibizwa ngokuba yi “value for money”. Asiyi kuba zezona zingabizi kakhulu kwimarike, asiyi kuba yeyona ibiza kakhulu; ewe, siya kuba yi-brand ye-generalist, efuna ukunika imvakalelo encinci ngakumbi, umtsalane!
Oku, ngaphandle kokungena kwindawo yeprimiyamu…
ER - Ngokuqinisekileyo asifuni ukuba yi-brand yeprimiyamu! Asiyonto inomtsalane kuthi, asizimiselanga nokuba kumgangatho wakwaVolkswagen. Sifuna ukuqhubeka nokuba yibhrendi eqhelekileyo. Le yinjongo yethu!…
Kwaye, ngendlela, kunye neziqinisekiso ezinkulu kwimarike ...
ER - Oko, ewe. Ngendlela, sijonge ukwandisa iwaranti yeminyaka esi-7 kwiimoto eziKhethekileyo.Nangona kunjalo, siza kuveza, sele sikwi-Paris Motor Show, i-100% yombane ye-Niro, kunye nokuzimela kwe-WLTP ye-465 km, nayo iwaranti yeminyaka esixhenxe. Ngoko ke, ngumlinganiselo ukuqhubeka...
“I-95 g/km yeCO2 ngo-2020 iya kuba yinto ekujoliswe kuyo ekunzima ukuyifikelela”
Ukuthetha ngombane, kuya kwenzeka nini ukufakelwa kombane, umzekelo, okuthengiswa kakhulu kwi-Sportage kunye neCeed?ER - Kwimeko yoluhlu lweCeed, umbane uya kufikelela kwiingcango ezintlanu kuqala, ngeendlela ezahlukeneyo - njenge-mild-hybrid (semi-hybrid) ngokuqinisekileyo; njenge-plug-in hybrid, nayo; kwaye sinokuba nezinye izinto ezothusayo kwixesha elizayo elingekude. I-Sportage iya kuba nayo, iqinisekisiwe, i-mild-hybrid version ye-48V, nangona inokuba nezinye izisombululo ...
Iimfuno ezintsha zokukhutshwa zithembisa ukuba akuyi kuba lula ukuhlangabezana nazo...
ER - Akufanele sikhohlwe ukuba zonke iimpawu ziya kufuneka zihambelane ne-95 g / km ye-CO2 nge-avareji ngo-2020. Kwaye oku kunzima kakhulu kwimarike eshiya i-Diesel kunye nalapho iimoto zikhula. Kukho iindlela ezimbini ezingalunganga ezithintela iinzame zokuthobela imimiselo emitsha ye-CO2, kwaye ekuphela kwendlela yokunciphisa oku kukuguqulelwa kombane, i-plug-in hybrids, i-hybrids, i-mild-hybrids, njl. Kwimeko yethu, sele siphehlelele i-48V mild-hybrid Diesel, kulo nyaka uzayo i-petroli mild-hybrid iyakufika, kwaye injongo kukuphuhlisa iimveliso ezingakumbi ngokusekwe kobu buchwepheshe, sandise kuluhlu lwethu lonke…
"Ukuthengisa phakathi kwezigidi ezithandathu kunye nesibhozo zeemoto kuya kuba sisiseko"
Ke kuthekani ngokuma kweKia, ivis-à-vis Hyundai, ngaphakathi kweqela ngokwalo, kuthekani?
ER - Kumgaqo-nkqubo weqela, ndingaqinisekisa ukuba abakwaHyundai abazimiselanga kuba yiprimiyamu. Ngoku, okoko uPeter Schreyer waba ngumongameli welizwe kuyilo, into ebesizama ukuyenza kukungahlukanisi nje ezi ntlobo zimbini, kodwa iimodeli ngokwazo. Umzekelo, abakwaHyundai abanakuze babe nesiqhoboshi sokudubula! Ngokwenene, kuya kufuneka sizihlukanise ngakumbi nangakumbi, ukuze kungabikho cannibalization, kuba iHyundai kunye neKia ziya kuqhubeka nokukhuphisana kumacandelo afanayo.
Nangona kunjalo, babelana ngezinto ezifanayo ...
ER - Ndiyakholelwa ukuba ukwabelana ngamacandelo, kwaye ke iindleko zophuhliso, ziya kuba ngumba obaluleke kakhulu kweli candelo. Ukuba nomthamo omkhulu owaneleyo, phakathi kwezigidi ezithandathu ukuya kwezisibhozo zeemoto ngonyaka, ukuxhasa ngemali uphuhliso lwezisombululo ezitsha zokubenza bathengise ngokukhawuleza nangokukhawuleza, kuya kubaluleka kakhulu. Kwaye ke, kufuneka kubekho usasazo oluhle kakhulu lwejografi, phantse kuwo onke amazwe ehlabathi, ukuze uphile, kwiminyaka ezayo...
Ngamanye amazwi, asiyi kuyibona ngenkani iKia “N” endleleni…
ER - Injani iHyundai i30 N? Akukho nanye kuloo nto! Enyanisweni, olu hlobo lwemveliso lunengqiqo kuphela kwi-brand efana ne-Hyundai, ebandakanyeka kwiindibano, kukhuphiswano. Asikho kwelo hlabathi, ngoko ke siza kwenza iinguqulelo zezemidlalo, ewe; ekwaziyo ukuhambisa uyolo lokuqhuba, ewe; kodwa loo nto ayisoze ibe ngu-“N”! Ngaba iya kuba yiCeed GT okanye iProCeed… Ngoku, kuyinyani kwakhona ukuba besiphucula uyilo, siphucula amava okuqhuba, kwaye konke oku kwenziwe ngoncedo lwendoda yaseJamani egama linguAlbert Biermann. Ngapha koko, ngokoluvo lwam, ibiluphawu oluhle kakhulu, olukwangqinelwa ziimpendulo esiye sazifumana kumajelo osasazo ohlukeneyo, kubandakanya namaJamani, acinga ukuba amava okuqhuba kwiimoto zethu aphucuke kakhulu. Nokubanika ibakala elingcono kuneVolkswagen Golf!
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