Yayisele iza kufika, ibona kwaye iphumelele. Imodeli ye-S kaTesla yaziveza njengombono wekamva, yangena kwi-fiefdom engaqhelekanga yokuphazamiseka kwiprimiyamu yaseJamani, kwaye yenza ukuba iinkokeli zetekhnoloji zemveli zehlabathi lezemoto zibonakale zingenathemba ngasemva.
Yonke i-hype kunye nomdla oveliswe malunga neTesla awuhambelani nobukhulu bayo. Kusekho amathandabuzo malunga nokusebenza kwayo kwixesha eliphakathi kunye nexesha elide, apho ukungabikho kwenzuzo kuhlala kuhleli, kodwa impembelelo kwishishini inzulu, ide ishukumise iziseko eziqinileyo zeTeutonic.
UTesla akayena nje umenzi wemoto yombane. Umbono we-CEO yawo, u-Elon Musk (umfanekiso), ubanzi kakhulu. Ukongeza kwiimoto zombane, iTesla yakha iibhetri zayo, izikhululo zokutshaja kunye nokufunyanwa kwamva nje kweSolarCity, iya kungena kwimarike yokuvelisa amandla kunye nokugcinwa kwayo. Indlela epheleleyo kwikamva elizimeleyo ngokupheleleyo kumafutha efosili.
U-Elon Musk udale ngaphezu kwenkampani enye. Wadala indlela yokuphila. Iza kufutshane nenkolo okanye inkolo, ukufana ne-Apple kaSteve Jobs, ngoko ke kufanelekile ukunikela ingqalelo.
Kukho umxube wentlonipho kunye nomona wento uTesla ayizuzileyo kubakhi baseJamani, nokuba abayicingeli ngokuthe ngqo. Nokuba kungenxa yamabango abo okuthengisa anesibindi, ukutyeshela imithetho yeshishini, okanye ukuguqula ibhanal ibe yinto entle. Enye indlela okanye enye, uTesla ukuza kuthi ga ngoku uye wakwazi ukufumana indlela yakhe. Yinkokeli ekuhlaselweni kwemarike yemoto yombane.
Khalisa ii-alam kushishino lweemoto
Indlela yokulwa nale imbangi entsha, kunye nengqondo eyahlukileyo kunye nenkcubeko, eqhelekileyo yeSilicon Valley yokuqalwa, ngokuchasene nabakhi baseJamani, ababunjwe kwaye bachazwa ngobunjineli baseJamani, ukususela ekuqaleni kwemoto?Inyaniso kukuba, abanako, lo gama nje uTesla useyi-brand ye-boutique ye-luxury boutique, ayikwazi, okwangoku, ukwenza inzuzo, kwaye ngoko ixhaswa ngemali rhoqo. Umngcipheko abatyali-mali abaninzi abazimisele ukuwuthatha, njengoko kuphela kwendlela ezinzileyo yeTesla kukukhula. Abakhi bemveli, kwelinye icala, njengoko singena kwixesha lokuzimela kunye nokuhamba kombane, umngcipheko wokutya ishishini labo.
Impendulo yokuqala: BMW
Ukubonisa olu loyiko, sinokubona iziphumo zokuqala ze-BMW's i sub-brand. Ilindele abo bakhuphisana nabo basekhaya, kwaye idalwe ukusuka ekuqaleni, kunye nezixhobo ezinkulu, i-i3, isithuthi sombane esinomxholo ophezulu wetekhnoloji, nokuba ikwihardware okanye kwicala lesoftware.
Ngaphandle kwemizamo ye-brand ekukhuthazeni nasekuthengiseni oko kuya kuba yikamva ngokumalunga nemveliso kunye neenkonzo, i-i3 ayifumananga impumelelo elindelekileyo.
"(...) kwaye asinakukwazi ukuzilibala iibrendi ezifana neVolvo kunye neJaguar, eyenze indlela encomekayo kwiminyaka yakutshanje."
Ewe, i-i3 ayiyona imbangi ngqo kwiModeli S. Kodwa nangona ifom ecacileyo, i-compact form factor kunye ne-inferior positioning, ithengisa ngaphantsi kwe-Model S nakwilizwekazi laseYurophu. E-US, iziphumo zibaluleke ngakumbi, kunye neentengiso eziwela kuphela kunyaka wesibini kwimarike.