Iinkcukacha eziphuma kuluhlu lwalo nyaka lwe-Interbrand Best Global Brands, nejolise ekulinganiseni ixabiso lezona mpawu ziphambili zehlabathi, sele zisaziwa kwaye ngazo siye safunda ukuba zeziphi iimpawu zemoto ezixabisekileyo kwihlabathi.
Kulo luhlu, oluneempawu ze-100 ezivela kwiindawo ezahlukeneyo, ubunkokeli obupheleleyo buvela kwi-Apple, ilandelwa yiGoogle kunye ne-Amazon kwi-podium. Ke ngoko, kufuneka sehle siye kwindawo yesixhenxe kwirenki ukuze sifumane uphawu lwemoto yokuqala, kulo mzekelo IToyota.
Ngexabiso elibalwe malunga I-56.246 yeebhiliyoni zeedola , Toyota lolona hlobo lwemoto exabiseke kakhulu ehlabathini, ixabiso layo liye landa malunga ne-5% xa kuthelekiswa no-2018. Kwakhona ngokukhula kwe-5% xa kuthelekiswa nonyaka odlulileyo kwaye emva koko kuluhlu kuza iMercedes-Benz, evandlakanywe I-50.832 yeebhiliyoni zeedola.
Ubukho kule ndawo yesibhozo iyonke kuluhlu (yesibini phakathi kweempawu zemoto), yenza uphawu lwaseJamani lube ngummeli kuphela weshishini leemoto laseYurophu kwi-Top 10 yokubeka i-Interbrand Best Global Brands.
Bhalisa kwincwadana yethu
I-Interbrand Best Global Brands Ranking - ezona ntlobo zemoto zixabisekileyo
- IToyota (i-7th iyonke) - i-56.246 yeebhiliyoni zeedola
- Mercedes-Benz (8th) - $50.832 billion
- I-BMW (ye-11) - i-$ 41.440 yezigidigidi
- Honda (21st) - $24.422 billion
- Ford (35th) - $ 14.325 billion
- Hyundai (36th) - $ 14.156 billion
- Volkswagen (40th) - $12.921 billion
- Audi (42nd) - $ 12.689 billion
- I-Porsche (i-50) - i-11.652 yeebhiliyoni zeedola
- Nissan (52nd) - $ 11.502 billion
Kwi-Top 10 phakathi kweempawu zemoto ibiyiFerrari, iKia, iLand Rover kunye neMini.
I-Interbrand (umcebisi e-United States) ivavanya i-100 yeempawu ezibaluleke kakhulu kwihlabathi ngokusekelwe kwiinkalo ezintathu: "ukusebenza ngokwemali kweemveliso okanye iinkonzo ze-brand"; “indima yophawu kwinkqubo yesigqibo sokuthenga” kunye “nokuqina kophawu ukuze kukhuselwe ingeniso yekamva yenkampani”.