I-SEAT isandula ukuphehlelela ngokusesikweni uphawu lweCUPRA. "Ngomphefumlo kunye ne-DNA yayo", uphawu lwe-CUPRA ngoko luthatha umoya walo, ukufumana isazisi esitsha esifakwe kwi-logo entsha.
I-logo entsha yaphefumlelwa, ngokutsho kwe-brand, ngenkalipho, ithuku, ukuzimisela, amandla, ukusebenza, isimbo kunye nobuhle beemoto zezemidlalo, ngokulinganayo ngokugqibeleleyo, kwaye ziya kufakwa kuzo zonke iimodeli zezemidlalo ezintsha zomenzi, ngoku kule uhlobo olutsha lweCUPRA.
I-brand ye-CUPRA ngoko idibanisa ii-brand ezifana ne-AMG (Mercedes-Benz), eziye zazimeleyo kwi-brand engundoqo, kule meko yi-SEAT. Oko kuthethiweyo, kulindeleke ukuba umenzi waseSpain anyuse ukuzinikela kwakhe kwiimodeli zemidlalo.
Uhlobo olutsha lomenzi waseSpain luya kuba nesiqalo salo esisemthethweni ngaloo mini NgoFebruwari 22 . Emva kolu luhlu lokuqala, imodeli yokuqala ye-CUPRA iya kuboniswa kuluntu ekuqaleni kukaMatshi, ngexesha Geneva International Motor Show , apho iRazão Automóvel iya kubakho ukukuxelela zonke iindaba.