Kubonakala ngathi i-Opel izimisele ukuqhubeka nokuseta iirekhodi, hayi kwiintengiso kodwa kwiilahleko. Ngeli xesha ukusilela kuvele kuSteve Girsky, usekela mongameli weGeneral Motors (GM) kwiingxelo kwiGerman Financial Times, indoda eyanikwa umsebenzi wokuguqula iOpel eYurophu emva kokuchongwa njengosihlalo wolongamelo lwebhodi yakwaOpel kumbutho weOpel. ekupheleni kukaNovemba.
Kwaye akuzange kuthathe xesha lide – ngaphezulu kweeveki ezimbini ukuchaneka – ukuba iGM’s No. 2 ibone ukuba isicwangciso sobuchule esichazwe kuphawu lwaseJamani asiphumelelanga, “ngelishwa, izicwangciso zethu zokwenza iOpel ibenengeniso kulo nyaka khange zisebenze” uthe, onoxanduva, kwaye ngubani osele ekhokele uphawu ukuhlaziya ulindelo olusele luphantsi kulo nyaka.
Siyakukhumbuza ukuba kwisiqingatha sonyaka sokugqibela, iOpel ibonise ilahleko ngokolandelelwano lwezigidi ezingama-300 zeedola, kodwa ukuba ufuna ukuba nombono obanzi wale “nto” singakuxelela ukuba iOpel inelahleko eqokelelweyo ye-1,600 lezigidi zeedola. iinyanga ezili-12 zokugqibela . Isantya somonakalo kunye nokutyibilika okungumona woRhulumente wasePhuthukezi…
Enyanisweni, ukuhambelana okuninzi kunokusekwa phakathi kokusebenza koqoqosho lwesiPhuthukezi kunye nokusebenza kwe-Opel. Kodwa masibone, zombini zinciphe kakhulu kwiminyaka eli-10 ngoku - iPortugal inohlahlo lwabiwo-mali lwe-apotheotic kunye ne-GM ngelahleko yepharaonic - kwaye bobabini bafumana elona xesha labo lempumelelo kude kube sekupheleni kweminyaka yoo-1980s, ukusukela ngoko ukuya phambili "yayiyimithontsi nje ezinyaweni. ”. Ndiyakukhumbuza ukuba, kude kube kumashumi ambalwa eminyaka adlulileyo, i-Opel yayithathwa njengembangi ngqo kwi-BMW kunye ne-Mercedes-Benz.
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| Indlela ayizukuba lula |
Kodwa ukujonga kwakhona kwiingxelo kwi-Financial Times, uSteve Girsky ubonisa njengendlela yokuphuma kwintlekele imodeli yeVolkswagen, leyo ngolawulo lweendleko zayo, isicwangciso samaxabiso, ukwahlula kweemarike kunye nokungena kweemarike eziye zakwazi ukukhula kuyo yonke iminyaka. Ukuza kuthi ga ngoku singenza uthelekiso: I-Opel isePortugal into iVolkswagen eyiyo eJamani. Zonke zahluke kakhulu kodwa zonke ziyafana akunjalo?
Kodwa ukushiya ukuthelekiswa kwelinye ixesha, ngamazwi kaSteve Girsky, umendo uyingxenye ngokwenene. "Abanye abakhi bathengisa ngaphezu kwe-brand", "ukuba sinokwenza okufanayo, siya kuphumelela" ukholelwa ukuba owayengumgcini-bhanki, oneminyaka engama-49 ubudala waseMelika.
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| Iikhredithi: BBC |
Nokuba yeyiphi na indlela, isaziso sishiywe kukukhangela, nokuba nguMnumzana Karl-Friedrich Strack, iCEO yakwaOpel oqeshwe ngo-Epreli walo nyaka, kwaye iqela lakhe lenze isicwangciso esitsha, okanye banokuqalisa ukugcwalisa iifomu kumsebenzi okufutshane. iziko...
Luthini uluvo lwakho? Ucinga ukuba indibaniselwano enkulu phakathi kweChevrolet (kwindima yeSkoda) kunye neOpel (ekwindima yeVW) ingasisisombululo kwiingxaki zakwaOpel? Ukuba kunjalo, asazi, kodwa iFiat ijonge…
Umbhalo: Guilherme Ferreira da Costa