I-Ferrari xa isiza kwiimoto inokuba "yikuki yokugqibela kwiphakheji". Kodwa xa kufikwa ekwazini ukubaphatha njani abathengi bakhe, ushiya wonke umntu “onomlomo okrakra” onesibindi.
Emva kokungxoliswa okubandakanya intatheli uChris Harris kunye ne-brand yase-Italiya, "i-snobbery" kaFerrari yabanga elinye ixhoba. Ngeli xesha, kwelinye icala le-Atlantiki, kwindawo yokuthengisa esemthethweni yeFerrari kwisixeko sase-Ontaro (e-USA).
URobert Maduri, umhleli weblogi yemoto kunye nomthengi we-brand iminyaka emi-5, waya kwindawo enomdla wokuthenga "ihashe elijikelezayo" elitsha. Kodwa wathi akungena kwi-concessionaire, woyiswa yimvakalelo yokuba "awungowalapha", "awunyulwanga". Ukungazithembi okunokupholisa oyena mthandi ushushu nothanda oomatshini eMaranello kwaye alirhoxise ngonaphakade elona khadi letyala linobubele.
Ndavakalelwa ngale ndlela xa ndandineminyaka emi-6 ubudala, xa utata wandithabatha wandisa kwisikhululo saseFerrari okokuqala. Ndayichukumisa kancinci isondo le-358TB kwaye okomzuzwana ndacinga ukuba i-alamu yayiza kuhamba, ndaziva ndingumchasi ngokuchukumisa "ubungcwele bemoto". Ndiyakholelwa ukuba namhlanje yahlukile kwaye inyaniso kukuba mna, ngokungafaniyo noRobert Maduri, andizange ndifike kwindawo yokuma kwiRange Rover okanye ndinxibe i-Audemars Piguet Chronopassion watch esihlahleni sam. Ndingene ngeVolkwagen Passat epholileyo kwaye esihlahleni inokuba bendiphethe itransporter yePower Ranger. Kodwa kuthekani?!
URobert Maduri, akazange ahlale. Ecatshukiswe yimeko kwaye ekubeni wayengenanto yokulahlekelwa, wafudukela kwelinye icala lendlela apho umthengisi omhle kunye nowanamhlanje ulindele umthengisi weMclaren. Kwaye wayengawuvuli umlomo kuba umthengisi wayemxelela zonke iinkcukacha malunga nemveliso.
Isiphumo? Ejongene nolo mahluko wokubakho, uRobert Maduri wayengenayo "imilinganiselo yesiqingatha" kwaye ngokukhawuleza efika ekhaya wathumela ingxelo yamava kwiblogi yakhe (i-Double Clutch). Ingxelo yahamba ngentsholongwane kwaye i-brand, endaweni yokwenza ivenkile ibone impazamo yayo kwaye iyilungise, yaphela yenza ngendlela yaseNtaliyane endala, ngokuzama ukunyanzeliswa kunye nezisongelo zenkundla.
Kwaye ke ukuba umthengi omnye ulahlekile, okanye uya kuba ngamawaka? Ngaba olu hlobo lwendlela kumthengi aluyi kusigxotha isizukulwana esitsha sabathengi? I-brand yase-Italiya iya kwenza ntoni xa isizukulwana se-boomer yomntwana siqala ukutshintshiselana ngoomatshini abanamandla baseTaliyane ukuze bafumane iintonga ezithobekileyo? Lixesha kuphela eliya kuxela. Thina ke, sikuDouble Clutch kunye noChris Harris ngenyaniso. Noko side sigrogriswe...
Umbhalo: Guilherme Ferreira da Costa