Kusuku ngalunye oludlulayo, iindaba zotshintsho kwi-BMW ziya zisiba rhoqo - ikamva lophawu oluphuhlayo ngokuchasene nemeko yokudodobala kwezoqoqosho.
Ngexesha apho iYurophu iphila kwimeko yokungaqiniseki ngekamva layo kwaye imarike ayifuni imveliso njengoko kufanele, iimpawu ezifana neBMW zithatha ithuba lokutshintsha indlela yazo. Ngokuqinisekileyo ayisosigqibo "sasimahla", esikhokelela i-BMW ukuba ilungelelanise indlela yayo yimeko yezoqoqosho eyanda kwaye apho ingafuni ukuxubana, ikhetha "ukuqhelana nayo".
Akukho sizathu sokubetha apha ematyholweni – isigqibo sokuvelisa iqonga leemodeli eziqhuba ngamavili angaphambili, ukuba kufakwe kuzo zombini ii-Mini kunye ne-BMW, kuqoqosho kuphela, kunye nezinye izizathu zokubaluleka okunjalo okushiyekileyo kukuphazamiseka. Kunzima, njengoko amaxesha ahlukeneyo asondela kunye nomhlaba ongazange unyathelwe ngaphambili. Abaphathi baseMunich ngokuqinisekileyo bayesaba, ngelixa bebonisa ukuba banamandla kwaye banesibindi sokwenza izigqibo ezinzima.
I-BMW yayisele inomfanekiso we-brand "asokuze sisebenzise ivili langaphambili", namhlanje sinokuthi "ungaze sithi" , kodwa eneneni, inkampani yokwakha yaseBavaria yenza oko bambalwa abazimisele ukukwenza - endaweni yokulinda ukuzingca ukuba kube kukuwa kwe-colossus, ikhethe ukwenza ngokunyanisekileyo kwaye iqinisekise ukuzinza kwayo.
Ezi ngcamango kunye neenketho zekhosi zivame ukuvela kwiimeko "ezingaqhelekanga", ungaze ulibale ukuba kwishishini, ukungazinzi kweemarike mhlawumbi kuqhelekile kunokuba abaninzi banokucinga. Oku kuzinza kuya kusanda yintsomi kunye nesidingo sokuzivuselela ukuze siphile, into eyinyani.
Indawo yokuthuthuzela iinkampani ilele ekukhuthazeni izakhono zokuyila zeenkokeli zabo, ezihamba kuqala ngesinye isakhono: eso sokumamela izibheno zentengiso yazo. Oku akuthethi ukuba kufuneka senze izigqibo ezinemiqathango, kodwa ukubonakalisa kunye nokuchonga ubuthathaka kubalulekile kwaye oku kufuneka kwenziwe kunye nabo batya oko sikuvelisayo kwaye kuhlale kukho iliso kukhuphiswano.
Ukuba kuyinyani ukuba iBMW ithathe isigqibo esoyika ukubheka phambili ekuqhubeni ngamavili angaphambili, kwaMercedes-Benz kudala besenza njalo. I-BMW yinkokeli yokwenyani kwaye ikwincopho yembali yayo kuzo zonke iinkalo - ulonwabo lokuqhuba kukukhenkceza kwikeyiki kwaye iinjini ziyamangalisa. Nangona kunjalo, imfuno yemveliso enoqoqosho ngakumbi kunye nesebenzayo, kunye nesidingo sokunciphisa kakhulu iindleko zemveliso, yakhokelela inkampani yokwakha yaseJamani ukuba iphinde icinge ngeemodeli zayo. Isigqibo sithathwa phantsi kwesohlwayo sokuba sisaci sokuvela kwentetho efana nale: “iiBMWs zaziwa ngokuqhuba ulonwabo”.
Ikamva "1M" ngaphandle kwevili elingasemva?
Musani ukuzibulala, abalandeli bohlobo lwaseBavaria, iBMW ayitshongo nangaliphi na ixesha ukuba iza kuyeka ukuvelisa iimoto ezihamba ngasemva. Nangona kunjalo, ngokubonakala kwe-2 Series, emfanekisweni we-4 Series, iya kufumana i-coupe kunye ne-cabrio imodeli yochungechunge lwangaphambili, i-3 kunye ne-5-door-1 series iya kuba yimodeli ye-BMW yokungena kwezine. -ivili lehlabathi.
Ngale nkcazo entsha yamanqanaba kuza iindaba zokuba ngo-2015 i-1M iya kukhutshwa kwaye ayisayi kuba yi-coupe, njengoko olu lungelelwaniso luya kunikezelwa kwi-2M okanye, mhlawumbi, i-M235i ... kwaye njenge-1 entsha. Uchungechunge lwe-GT luya kusebenzisa iqonga le-UKL, umbuzo uhlala - ingaba umntwana wexesha elizayo uM, i-1M ka-2015 okanye mhlawumbi "nje" i-M135i ka-2015, ibe ngu-M wokuqala ukushiya i-back-wheel drive ngasemva?… Xa bebuzwa ngekamva le-1 Series, abakwaBMW bathi baziqwalasela zombini, ngaphandle kokuqiniseka ukuba amandla eenjini zabo azakuya phi – nokuba ngamavili angaphambili, amavili angasemva okanye iXdrive (all-wheel drive) enika ithuba khetha le traction endaweni yokuqhuba ivili ngasemva njengoko sele kusenzeka nge M135i, umzekelo.
Eli lixesha lotshintsho kwaye iBMW ibonakala ifuna ukujoyina eli “za”, ngokokubona kwam, lisanyanzeliswa. Kuyaqondakala, nangona kunjalo, ukuba amandla emarike ewayo asabonakala.
I-BMW ikholelwa ukuba kwi-2013 ukuthengisa kwayo kuya kwanda kwaye mhlawumbi i-market ye-North America ne-China sizathu esihle sokukholelwa kwi-counter-cycle. Kodwa nangona kunjalo ngokuqinisekileyo sikhokelela ekubeni sibonakalise - i-M engenamavili angasemva, ukuba ikhona, ayibonisi nje ukujika kodwa ikwaphawula ixesha ekungekho mntu uya kulilibala. Ukujika, kodwa mhlawumbi ngaphandle kwe-M encinci ukuya ecaleni.
Umbhalo: Diogo Teixeira