Oku kuthethwa nguSergio Marchionne, i-CEO yeFiat kunye neChrysler. Abalandeli abathandekayo nabahlonitshwayo be-Alfa Romeo, i-cuore sportivo ibuyile.
Bendisele ndikwabelana nawe ngokuba ngu-“Alfista”, ayonto intsha. Uninzi lwenu lundihlekisile- kuba endleleni eya kumsitho apho iRazão Automóvel yathatha inxaxheba, iqela lehla kwi-A1 emva kokuba iAlfa 166 yam ikhumbule ukucima, okanye kuba “abona bavelisi babalaseleyo ngamaJamani namaJapan… amaKorea namaTshayina nama-Afrika (akhona?)”… ke, wonke umntu ebeyonwabele. Bafumanisa ukuba ngengomso ndinike isitshixo wafowuna…kuze kube namhlanje. I-odometer sele inamawaka angaphezulu kwama-320 ababalwayo kwaye iiBMW 320d kunye neC220cdi ezininzi bezishiywe ngasemva…kwaye hayi, azizange zimiswe…Phambili.
Le yenye yeendaba endinibhalela ngazo ndingenangqondo nabubuntwana, ndiphantse ndafana nosana oluthathwe i-pacifier imini yonke kwaye ngoku lubuyiselwe. Esinjani sona isenzo esibi eso, usana lubuhlungu, lukhala yaye aluqondi ukuba kutheni kubonakala ukuba bayamenzakalisa. Yiloo nto endiziva ngayo njengomthandi we-brand yase-Italiya. Kangangeminyaka besihamba nge-injini yemayonnaise engenamphefumlo. Ukuba ne-Alfa yayiyi-Fiat ebiza kakhulu kunye nezinto ezimbalwa ezongeziweyo…i-BMW okanye i-Mercedes yayidlula kwaye umqhubi wayengasenamvakalelo yokuba “ndohlukile, ndine-Alfa”, yayifana “nam 'Ndahlukile, kuba ndim ndedwa efuna ukufana nayo, kodwa ayinjalo”. Ukudlala kunye nomphefumlo we-Alfas kwiminyaka yakutshanje ishiya into enqwenelekayo, kum ndingu "Alfista" ngendlela yam kwaye andizange ndibe ngumthandi oyimfama we-brand.
Ngoku yonke into ibonakala ibheka kwelinye icala, iFiat ifuna ukubuyisela uAlfa Romeo kwiintsuku zayo zozuko. USergio Marchionne, ekugqibeleni! Kwiingxelo eziya kumaphephandaba, i-CEO ye-Fiat kunye ne-Chrysler, yathi kwakuyimfuneko ukusombulula ingxaki enkulu yeemodeli zangoku ze-Alfa Romeo: "Ukuba neenjini ezifanelekileyo zesimboli se-Alfa Romeo". Ukunceda kule nkqubo yokukhangela umphefumlo olahlekileyo kuya kuba nguFerrari noMaserati phambili. Zilungiselele, kubonakala ngathi i-Alfa Romeo iya kubuyela kwiintsuku zayo zozuko kwaye iinzame ezidibeneyo ziya kuqala kwinyanga nje.
Umbhalo: Diogo Teixeira