THE I-BrandZ iPhezulu kwi-100 yeempawu zeHlabathi eziBalulekileyo luphononongo olucaciswe nguKantar Millward Brown, ngenjongo yokulinganisa ixabiso leemveliso eziphambili zehlabathi, phakathi kwazo, iimpawu zemoto. Kwaye kwiminyaka eyi-12 yobukho bolu luhlu, iToyota ibambe indawo ephezulu kwitheyibhile izihlandlo ezili-10, iphulukene nesikhokelo kabini kuphela (isoloko ikwimida emincinci) ukuya kwaBMW.
Kulo nyaka, ngokungathandabuzekiyo, iToyota iphinde yakhokela kwinqanaba, nangona ibone ixabiso layo elipheleleyo lehla. Umkhwa oqhelekileyo kwicandelo leemoto, umphumo wokungaqiniseki "okuxhoma emoyeni" malunga nokufakelwa kombane kwishishini kunye nokuqhuba ukuzimela - izihloko ezishushu zexesha. Ngokudibeneyo, iimoto ezili-10 ezibaluleke kakhulu kwihlabathi ngoku zixabisa i-123.6 yeebhiliyoni zeedola.
UKUNQWANISWA KWE-BrandZ 2017 - eyona mpawu zemoto ezixabisekileyo
- IToyota – 28.7 billion zeerandi
- i-BMW – 24.6 billion zeerandi
- Mercedes-Benz – 23.5 billion zeerandi
- Ford – 13.1 billion zeerandi
- Honda – 12.2 billion zeerandi
- nissan – 11.3 billion zeerandi
- Audi – 9.4 billion zeerandi
- Tesla – 5.9 billion zeerandi
- Iland Rover – 5.5 billion zeerandi
- Porsche – 5.1 billion zeerandi
Utshintsho lonyaka lwe-RANKING BrandZ - iibrendi zemoto
Phawula: I-BrandZ i-Top 100 ye-Global Brands eBalulekileyo kakhulu iziphumo zisekelwe ngaphezu kwe-3 yezigidi zodliwano-ndlebe kunye nabathengi emhlabeni jikelele, ezibhekiselele kwidatha evela eBloomberg naseKantar Worldpanel.