Sibonisa umfanekiso wokuqala we-Volvo entsha, i-V40. I-Premium C-segment iya ithandwa kakhulu kunakuqala! Akukho phawu lufuna ukunika umhlaba kwelinye lawona macandelo athengiswa kakhulu eYurophu, kwaye ngoku eqala ukuvuselela umdla kwelinye icala leAtlantiki ngokunjalo. Ndithetha ngokucacileyo ngeUnited States.
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| Ifoto yeTeaser yeV40 entsha |
Isiqalo sale ngxabano sanikwa yi-BMW kunye nokufika kwe-Serie 1 ehlaziyiweyo, kwaza kwaba lithuba lika-Audi ukuba likhuphe imifanekiso ye-A3 entsha kwiimvavanyo, kwaye ungalibali malunga ne-Mercedes Class A ehlaziyiweyo eya kuvela 2012. Kwaye ngoku kwakhona iVolvo, eyafumana impembelelo entsha yokuhlasela i-C-segment ngophuhliso lwento ebonakala ngathi ikhuphisana kakhulu kwiimbekiselo zaseJamani: iV40 entsha.
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| Izinto zamva nje zeVolvo zikhokelwe yincasa elungileyo |
Kodwa ukuthetha malunga "nesizathu" salo mzekelo omtsha - oya kuhlala ecaleni-nge-cala kunye ne-C30 yangoku - bobabini abashicileli abakhethekileyo kunye nabathengi bahlala beqaphela ukuba iVolvo C30 yimveliso egcwele iimpawu, kodwa ineziphene ezinzulu. . I-coupe shape inciphisa ukufikelela, kwaye ukuhlala kwezihlalo zangasemva ayisiyiyo eyona nto ingcono. Singasathethi ke ngeminye imimandla, ezi zizinto apho iC30 iphulukene nokhuphiswano, kakhulu. Ezi zizizathu ezikhokelele uVolvo ukuba baye kule projekthi. Ngaphandle koko, i-C30 ayizange ikhululeke ngokukodwa kulo naliphi na icandelo. Ukuba kwicandelo C, inokuthathwa njengentloni yemoto xa kuthelekiswa nokhuphiswano, kwicandelo B, ngokulandelayo, likhulu kakhulu xa lithelekiswa nabakhuphisana nabo, kwaye libiza kakhulu ...
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| I-V40 igqunywe kuvavanyo |
Ukulwa nalo msantsa kuluhlu, iVolvo iphuhlisa imodeli entsha esekwe kwiqonga leVolvo V60 elinesitayile esiphezulu. Imodeli edibeneyo eya kukhuphisana kwimarike kunye neengxabano ukuba kude kube ngoku iVolvo C30 ayinayo. Ndithetha ngokukodwa malunga nendawo, ukuziphatha okunamandla kunye nomfanekiso we-premium. Konke oku - njengesiqhelo se-brand - kwifomathi emnandi kakhulu yomzimba.
Imifanekiso esikubonisa yona ngoku yeyemodeli entsha evavanywayo eSweden kwaye iveze kancinci okanye akukho nto. Ulwazi lusanqongophele, kodwa iiwebhusayithi ezininzi ezikhethekileyo zibanga ukuba i-V40 entsha iya kuba kwimarike ukususela kwisiqingatha sesibini sika-2012. Ngokumalunga neenjini, yonke into ibonisa ukuba kufuneka zifane nezo zifunyenwe kuluhlu lweC30.
Kodwa ndiyavuma ukuba emva kokuba ndibucala kangangeveki ngeVolvo V60 D5, kwaye ndiqhuba iVolvo V40 endala yonke imihla, ndijonge phambili kule V40 intsha.
Ukuba nawe ungomnye wabo boyika iVolvo xa wafumanisa ukuba iFord yayiza kuthengisa uphawu lwaseSweden kumbutho wamaTshayina, iGeely, sijoyine kuba nathi sinjalo. Okanye endaweni yoko, besi… ngethamsanqa ixesha lisuse nawaphi na amathandabuzo malunga nekamva lophawu lwaseSweden. Kuya kubonakala ukuba abanini abatsha be-brand bazibophelele ngokucacileyo ekubuyiseleni i-Volvo kwaye, ngaphezu kwayo yonke into, ekugcinweni kwamaxabiso ayo.
I-brand ayikalahlekwa ngumlingiswa wayo, kwaye ngokuchaseneyo, iyaqhubeka nokuba yi "Volvo" kwiindawo esiziqhelileyo kwaye ngaxeshanye ngakumbi "iVolvo" nakwiindawo ezingaziwayo ukuza kuthi ga ngoku.
Ngelishwa, okufanayo akunakuthethwa nge-Saab, engenalo ikamva eliqaqambileyo phambi kwayo.
Umbhalo: Guilherme Ferreira da Costa