Yasekwa ngo-1810, kudala ngaphambi kokufika kwemoto yokuqala-imoto yokuqala yohlobo lwaseFransi yayiza kubona ukukhanya kwemini ngo-1889-, IPeugeot lelinye lawona magama amadala eemoto ehlabathini asasebenza. Mhlawumbi, ngenxa yesi sizathu, kulo lonke eli xesha uphawu lweGallic sele lutshintshile uphawu lwalo ngamaxesha angama-10, kunye nentsha (ye-11) ibonakaliswe namhlanje.
Iyilwe yi-Peugeot Design Lab, isitudiyo soYilo lweBrand yophawu lweGlobal, olu phawu lutsha “lubonisa into eyenziwe nguPeugeot kwixesha elidlulileyo, into eyenziwa nguPeugeot ngoku kunye nento eza kwenziwa nguPeugeot kwixesha elizayo”.
Ngenkangeleko ezisa engqondweni uphawu olunxitywa yimodeli yophawu lwesiFrentshi phakathi ko-1960 no-1964, uphawu olutsha lwe-Peugeot lujolise ekuqaqambiseni ukuphakama kwendawo yophawu, enedyasi yeengalo kunye nomfanekiso wengonyama, eqhelekileyo. Isixhobo kuzo zonke iilogo ezisetyenziswe yiPeugeot ukusukela ngo-1850.
ukuqala kwexesha elitsha
Ngokutsho kwePeugeot, i-logo yayo entsha - eya kuqala kwenye yeemodeli zayo ngokusungulwa kwesizukulwana sesithathu se-308 kamva kulo nyaka - imele "ukuvulwa (kwe) kwephepha elitsha kwimbali yayo", kunye negama lesiFrentshi elibangayo. ukuba “ngale dyasi yengalo (…) kucetywa ukuba koyise imimandla emitsha, ukukhawulezisa ukukhula kwayo kumazwe ngamazwe”.
Bhalisa kwincwadana yethu
Ukongeza kwi-logo entsha, i-Peugeot iphinde yahlaziya iwebhusayithi yayo, oku kube yinxalenye yamava "emvumelwano ye-intanethi", ebandakanya ingcamango "yentengiso ye-intanethi yendalo".
Injongo yayikukwenza eso sithuba sedijithali sibe lula, sisebenze ngakumbi, sibe nengqiqo, sintywiliselwe, sibonakale, siguquguquke kwaye sijolise kushishino. Kubathengisi, injongo ye-brand ye-Gallic yayikukwenza "indawo yokuba namava omntu ngakumbi, abonakalayo kunye ne-pedagogical".
Ekugqibeleni, njengokungathi ukwazisa zonke ezi nguqu, i-Peugeot yasungula iphulo layo lokuqala lohlobo kwiminyaka elishumi, ebizwa ngokuba yi "Lions of Our Time". Ngale nto, iPeugeot ijonge ukumema abathengi ukuba bathathe kwakhona ulawulo lwexesha labo.